Customers are no longer impressed with plain and dull product photos. They are looking for visual content to engage and inspire them to interact with the product and the brand. They want such a portrayal of a product image that assures them that the product will address and solve their problem. This is where lifestyle product photography comes in.
Lifestyle product photography is an excellent way of showing customers how the product will fit into their lifestyle by capturing it in an environment where it can be used. It makes the brand and the product relatable.
This blog will discuss lifestyle product photography, its benefits to businesses, and what are the factors affecting its cost.
Lifestyle product photography is the technique of showing products in a setting or context of the surrounding in which they are intended to be utilized. By focusing on how a product will suit a particular lifestyle and showing the product in a relatable and engaging scenario, lifestyle product photography aims to evoke an emotion within the target audience.
Lifestyle product photography demonstrates how the product can improve customers’ lives or inspire them to desire a particular lifestyle by conveying a certain mood. Unlike traditional photography, wherein the product is placed against a background, lifestyle product photography talks about the product through a story, giving it the engaging element. By utilizing props, sets, and appropriate settings, lifestyle product photography creates scenes that reflect the lifestyle or theme associated with the product.
Owing to its ability to convey the value proposition to the customers, lifestyle product photography is used as impactful marketing material on websites, online stores, social media campaigns, print advertisements, catalogs, and more.
How Does Lifestyle Product Photography Help Businesses?
Businesses use lifestyle product photography to create a visual narrative that builds a connection with the target audience, evokes emotions, and boosts conversion rates. Lifestyle product photography brings the brand story to life, captures the audience’s attention, and influences purchasing decisions.
Let us look at some benefits of lifestyle product photography to understand how it can help your business.
Boost Sales: Lifestyle product photography helps the brand connect emotionally with the target audience.
Furthermore, it portrays an aspirational lifestyle that the customers desire and aspire to live. Since the product is shown in a real-life setting, potential customers imagine themselves using it, which invokes desire and boosts the possibility of conversion. Moreover, displaying the products in a way that helps the customers understand their benefits increases the time spent on a page, thus increasing the likelihood of a purchase.
Create A Brand: Lifestyle product photography communicates a brand’s identity and values through consistent visual elements like color schemes and composition styles. This consistency helps the customers associate the brand with a certain lifestyle. These contextual lifestyle product photographs help captivate and engage the customers. This engagement, thus builds brand loyalty and fosters advocacy.
Build Trust And Credibility: Lifestyle product photography features real people using products in real-life scenarios. This enriches how the product is perceived by the customers, further affecting the brand value. Lifestyle product photography works as social proof, strengthening people’s trust in the brand and product.
Boost Online Visibility: Capturing the attention of your target audience in a crowded online marketplace where the attention span is continuously decreasing can be a tough job. But using lifestyle product photography with visually appealing and relatable images helps increase the brand’s reach and enhance its online visibility. When used strategically across different social and online channels, lifestyle product photography enhances online visibility, attracts potential customers, and boosts engagement with the product and the brand’s message.
Increase Conversions: Lifestyle product photography offers a context to the image, which helps the customers understand how to use the product. The contextualization enhances the relatability and makes customers understand its functionality. When customers can relate to the product and envision themself using it, the likelihood of conversion increases. Furthermore, it also helps develop an emotional connection that evokes a stronger desire for the product in the customers, thus motivating them to purchase.
What Are The Factors That Affect Lifestyle Product Photography Pricing?
Numerous factors affect photography services, making understanding the pricing structure essential and ensuring the final quote aligns with your budget and requirements. But those factors depend on your approach to lifestyle product photography- traditional or CGI.
Going the traditional route will mean you will have to invest in different camera equipment, hire a specialist photographer, and rent a location for shooting. All these factors will significantly affect the overall cost. Adding to the expense would be the fact that there might be situations wherein you will have to create different sets up for different products from scratch.
CGI, on the other hand, involves generating images using specialized software. Since all the different factors affecting the quality of the image, like light, shadow, reflection, and more, can be adjusted through the software, and any change in the background can be made on the fly, it eliminates the need to create a setup or rent a location for the shoot.
Factors that affect the pricing of lifestyle photography via CGI are the following:
- Usage and Licensing: This defines how the images are to be used. The period for which the image is being used affects the cost. When used for a shorter duration, the images will be less expensive compared to perpetual usage right under which you can use the image indefinitely.
- Geographical Reach: The area where you plan to use the image affects the overall cost. If you want global usage rights, you will have to pay a higher price than restricted utilization within a specific region.
- Exclusive or Non-Exclusive Usage: Exclusive usage gives you the sole right to use the image, ensuring that no competitors can use the same image. If you want exclusive rights, you will have to pay a higher price than the image with non-exclusive rights, where the photographer has the right to license the image to someone else.
Aside from those mentioned above, other important factors that affect the overall expense you will have to bear if you intend to go for lifestyle photography through a traditional methodology are as follows:
- Product Category: Different types of products require different types of set-up. Other products need different lighting, props, and adjustments. This significantly affects the production cost.
- Furthermore, only some styles of photography will suit every product category. This is why identification of the product is necessary to formulate product pictures that will affect the overall cost.
- Product Weight And Size: The weight and size of the product directly affect how much assistance the product will require to get positioned on the table. The cost might increase if the product is heavyweight and needs special equipment like a heavy-duty photography table.
- Furthermore, if the product is large and requires a larger photography table or a camera stand, it might increase the overall cost of the service.
- Product Preparation And Styling: While some products can be photographed outside the box, some need assembling or preparation. Some photography service providers offer basic set-up, which might incur additional charges if the product requires extensive preparation. Moreover, many products like clothes or food items need styling to attract customers. This can also increase the cost of lifestyle product photography services.
- By the Hour: This is one of the most common and popular lifestyle product photography pricing models which involves paying the photographer for the time they have invested in clicking the pictures.
- By the Image: This means you will pay for the number of images the photographer takes. This can include taking pictures in different lighting conditions, backgrounds, and angles.
- By the Product: This involves paying the photographer based on how complex the product is, which affects the style of photography. This can ultimately affect the time taken since some images get photographed quickly, while some intricate ones may take time.
House Of Blue Beans- A Done-For-You Solution Provider For Lifestyle Product Photography
House of Blue Beans specializes in crafting high-quality lifestyle product photography. We will help you go beyond selling the product and tell your brand’s story through captivating visuals. With us, you can create visually striking and engaging images that will showcase your product in real-life and in a manner that your customers will aspire to purchase it and make it a part of their lifestyle. With us, you connect with your audience profoundly and bring your product to life by harnessing our power of storytelling and carefully curating aesthetics.
Our team of expert artists, with their keen eye for composition, lighting, and detail, will ensure that every image reflects your brand’s identity and values. Whether you need lifestyle product photography for your website or social media campaigns, our lifestyle product photography service will ensure that every image elevates your brand’s marketing and boosts visibility, customer engagement, and conversions.
We take immense pride in having helped industry leaders and Fortune 50 companies like Lowe’s, Henkel, and Honeywell with our lifestyle product photography service for over a decade. Our association has helped them attract new customers and boost their conversion rate.
House of Blue Beans service includes.
Images: We will help you with visually stunning photos that will capture the attention of your target audience and engage them through compelling storytelling. Dedicated to excellence, we produce images that elevate your brand, enhance your marketing materials, and create a lasting impression.
Lifestyle Images: Show your product in real life and relatable context with our affordable lifestyle images that will resonate with your target audience by capturing the brand’s essence and evoking emotions in them. Our lifestyle product photography will elevate your brand and set you apart from your competitors, whether you need it for your website, social media campaigns, or marketing materials without breaking the bank. Whether it’s crafting a visual masterpiece, driving engagement, generating buzz, or converting prospects, you can count on us to turn your vision into a reality with our cost-effective lifestyle photography.
our huge library of affordable templates can enhance your lifestyle product photography. Moreover, you can choose from our standard or customized lifestyle templates if you have a restricted budget and a competing timeline. But if you have no budget constraints, you can go for customized templates.
Standard Template: In the standard template, we have the designs ready for you, and all you need to do is just place your product image, and your visual content is ready. We suggest using standard templates if you plan to use visual content on a single platform, like your website or eCommerce platform. Our standard templates are free, and our image creation process starts at $150, not including the modeling.
Using our standard template has the following benefits:
- Save Time and Money: Since we just have to place the product image in the pre-built template and no modifications are required, you will save time and money.
- Prototyping and Iteration: You can use these standard templates for experimenting, identifying design issues, and iteration. Since you will be using a ready-made framework for sampling, it eliminates the need to design and develop from scratch, saving significant time and money.
- Quick Visual Content Creation: The standard templates come with pre-defined structures and layouts, allowing you to organize the content quickly. This thus speeds up the generation of images, videos, and other visual content.
Customized Template: The customized template allows you to be creative and make changes in design per your brand guidelines and standards. Customized templates are suitable for applications where you want to create images and videos that you intend to use on multiple marketing platforms, like websites, social media channels, and more. Our customizable templates start at $490, and we charge $640 for image creation, which does not include modeling.
Our customized templates have the following features:
- Reclaimable: You can reuse the customizable template for many products. Remember that every modification we do for you will be chargeable.
- Flexible Object Positioning: With the customized template, you can move around and place the design elements according to your guidelines and preferences. This can be useful in creating unique visual content which will help your brand stand out.
- Real-time Design Manipulation: There are interactive controls in our customized templates, which means you can make modifications in real time, like changes in size and other parameters, using sliders, buttons, and handles.
Our customized template has the following benefits:
- Minimized Cost: Unlike traditional photography, a customized template is created using specialized software. This means no cost is associated with renting a location, hiring a dedicated photographer, buying photography equipment, or shooting. Thus, customized templates offer significant cost benefits over traditional lifestyle photography.
- Shorter go-to-market time: Creating visual content through customized templates contributes to an efficient and streamlined process, reducing got-to-market time while saving money associated with the development phase in traditional photography.
- Brand Development: Customized templates can be used to create unique images and videos, which will help a brand differentiate itself from competitors. Furthermore, since every element in the customized templates is placed keeping in mind the brand guidelines, it will ensure consistency.
You can use the table below as a guide to decide whether to go for a standard or customized template, depending on your requirements and preferences.
| Factors | Existing/Standard Template | Customized Template |
| Budget | When you have a limited/less budget | When there are no budget constraints |
| Industry | Home improvement, consumer electronics, bathroom fittings, building material | Industries that require detail-oriented product demonstrations |
| Pricing | Template- free, Image creation starts at $150 (excluding modeling) | Template- $490, Image creation starts at $640 (excluding modeling) |
| Creative Control | Limited creative control | Complete creative control |
| Application | If you are creating visual content for e-commerce purposes | If you are creating visual content for social media marketing, ads, campaigns |
| Delivery Time | 7 days (including modeling) | 15-20 days (including modeling) |
| Customizable | Yes, additional cost applicable | Yes, additional cost applicable |
| Long Term Usability | Can be optimized for better user experience | Substantial long-term reusability |
- White Background Images: Make your product the center of your customer’s attention with our white background images. By photographing your products against a seamless white backdrop, we will let your products take centre stage and leave a lasting impression on your customers. With us, you will get consistent and high-quality results every time, whether you want a background image for your e-commerce website, advertisements, or catalogs.
- 360 Spin: Offer dynamic and captivating 360 spins that allow customers to explore the product from all different angles. By combining cutting-edge technology and expertise, we can bring your products to life, highlighting their textures, features, and details like never before. With our 360 spin images, you can engage customers, build trust, and increase conversions by presenting products realistically and interactively.
3D Model: Bring your product to life with 3D models highlighting the intricate details, textures, and features otherwise impossible with traditional photography. We can create highly realistic and detailed 3D models of your product concepts, designs, or prototypes using our cutting-edge technology and expert 3D artists. With our service, you can stand out in the market whether you need 3D models for e-commerce, virtual, or augmented reality.
Videos: Immerse your consumers in a world of breathtaking visuals and captivating experiences with House of Blue Beans. We understand the impact and difference a high-quality video can make and thus deploy a dedicated team of artists and animators to transform concepts into videos that will boost conversion. Whether it’s an engaging animation short film, an immersive virtual reality experience, or an interesting advertisement, we have the expertise to make it happen. Whether you’re a filmmaker, a marketer, or an artist looking to push the boundaries of visual storytelling, our 3D video creation services will help you stand out. Take a look at this video we created for a client showcasing the features of a watch.
- White background Video: Showcase your product and convey your brand message in a clean and professional format with our white background videos. We will help you create visually stunning videos with a seamless white background that will put the entire focus on your product. Our skilled professionals are experts in presenting products in a distraction-free environment. Our white background videos will help you create a cohesive brand presence that will leave a long-lasting impression on the audience. With a clean backdrop, your customers will focus on only what matters- your product and the message your brand wishes to communicate.
- How-to Video: Educate and empower your target audience with engaging how-to videos. We hold expertise in creating videos that will guide your customers through different processes, helping them learn new skills and complete tasks, be it assembling an electronic device, software demonstration, or setting up an object. We will ensure that the how-to videos are tailored to meet your specific requirements and are delivered in a way that breaks down the complex process into simple and concise instructions. Our how-to video will position you as the expert in the industry, build trust and make you the go-to brand for your customers. Check out this fence assembling video we created showcasing the steps involved.
- Functionality Videos: Create captivating and informative functionality videos that demonstrate the videos’ usage, features, and versatility. After carefully taking the time to understand the products and their functions, our team of experienced professionals will highlight the essential functions of a product in a way that strikes a chord with your target audience. Whether you want to showcase the functionality through a step-by-step demonstration, a hands-on tutorial or a comparison video, we have the expertise to present them through a video in an engaging and easy-to-understand manner.
- Product: Showcase the features and benefits of your product and let your audience explore the product thoroughly with our product videos. We will help you create visually compelling and engaging videos to captivate your audience and drive sales. Every product has a story to tell, and hence we work closely with you to understand your brand, customers, and marketing goals so that we can showcase your product in the best light possible. Whether you are looking for a product video for a website, social media, or a marketing campaign, with us, you can rest assured that every product will engage your audience, build their trust in you and ultimately boost conversions.
- Inspirational: Create impactful and emotionally resonant videos to motivate and captivate your audience. We have a team of skilled artists and professionals holding expertise in creating compelling narratives that will leave a long-lasting impression. We understand how important it is to connect with the audience on a profound level and hence deploy powerful storytelling techniques that create a brand presence and inspire the audience to take action by amplifying your message. This video shows how we helped a client foster an emotional connection with the audience.
Social Media Content: Capture your customer’s attention and create a visually striking and cohesive brand presence with House of Blue Beans. We hold expertise in creating eye-catching and shareable visuals that will captivate your audience and drive engagement. We know what it takes to create social media visual content that will make customers stop scrolling, be it an engaging video or graphics. We stay up to date with the latest social media trends and will ensure that we deliver premium-quality visual content that aligns with your brand identity and goals.
AR/VR Experience: Take your customers on a journey of immersive experience by blending reality with imagination with our AR/VR experience service. With our cutting-edge augmented reality and virtual reality technology, we will revolutionize the way your customers interact with your brands and products. We will transform your ideas into an engaging and interactive experience. Whether you want to demonstrate your product in a virtual showroom or create interactive training simulations, we have the skills and creativity to justify it. We helped a client build a 360 shoppable room to enrich their customer’s shopping experience. Take a look at the video.
Architectural Visualization: Leave a long-lasting impression on your target audience by transforming your architectural designs into immersive and visually striking visualization showcasing every product’s depth. With our state-of-the-art 3D modeling, rendering, and animation techniques, we can create a lifelike representation of buildings, interiors, landscapes, and urban environments that will leave a lasting impression on customers.
Why Choose House of Blue Beans?
House of Blue Beans will be your one-stop solution provider for lifestyle product photography requirements. Whether you are in the business of fashion, home decor, or any lifestyle product, our team of experts will work towards bringing your brand story to life through stunning images to offer them an extraordinary lifestyle experience. Understanding the importance of capturing the brand’s essence and developing an emotional connection with the target audience, we will help you provide you with outstanding lifestyle product photography that will make your product shine.
House of Blue Beans guarantees:
- Budget-friendliness: Affordability does not mean offering substandard quality services. We provide budget-friendly lifestyle product photography services without compromising on quality. Our cost-effective approach will provide you with premium quality solutions that keep the bank intact. We offer visual content solutions at ¼ the cost of the traditional methodology. You don’t have to worry about shipping the physical product with us, since we only need a few reference images to start the project. This cost is further reduced since no expense is associated with product damage, transportation, renting a location, or hiring dedicated photographers.
- Quicker Turnaround Time: We understand that time is of the essence, and there is a need to meet tight deadlines. This is why we streamline processes and implement an efficient workflow that will ensure that all the projects are completed on time, and the visual content is delivered to you without any delay. Unlike the conventional method, which can take up to 3 months to deliver the output, House of Blue Beans guarantees delivery within 10-12 days. Furthermore, since we implement proprietary software, it encourages collaboration and asset management and speeds up processing.
- Top-notch Quality: We take pride in offering premium quality visual content solutions that are meticulously crafted to perfection. Our team of skilled artists will work towards providing craftsmanship and versatility by paying close attention to the tiniest of details. We aim to deliver high-quality visual content that will meet your expectations and exceed them. With House of Blue Beans, discover the difference true quality makes and indulge your target audience in products that emanate functionality and superiority.
- Detail-oriented: Our attention to detail sets us apart from the rest, and we are dedicated to driving quality products that will leave your target audience in awe. Understanding the small details can make all the difference; our team of skilled artists and professionals will refine each element so that we can achieve precision that is second to none. Right from initial design to the final product, House of Blue Beans works meticulously crafting every intricate detail that ensures perfection. With us, make your target audience experience how beauty lies in detail.
- Customer-centric: For us, the customer is at the heart of everything we do, and thus, we implement a customer-centric approach when creating visual content for your product. From the minute we onboard you as our client, we deploy a dedicated team that goes above and beyond to understand the unique requirements and deliver tailored solutions. Our artists and professionals are committed to building a strong and ever-lasting relationship with you; hence, we exceed your expectations. With us, you can rest assured that every interaction will be seamless and responsive.
Lifestyle product photography has the potential to evoke the feeling of desire in your customers and inspire them to be a part of a particular lifestyle. Providing contextualization can help build and reinforce your brand’s emotional connection with the target audience. It is an excellent way of contributing to brand storytelling and identity, which will significantly differentiating your business from the competitors, and ultimately boosting the conversion rate. With House of Blue Beans by your side, you can rest assured that your product will tell a visually striking and compelling story that will attract, engage and convert customers.
So what are you waiting for?
Reach out to the House of Blue Beans team of lifestyle product photography experts today!