3D Visualization Blog

What are 360 Product Spins? A 360 product spin is a visual asset that helps a shopper view the product from all angles, as though they would view it physically in a store. In order to create this 360 degree view, the product is captured from a minimum of 24 different angles. i.e., At every 15 degrees starting from a straight-on shot and going around until the camera completes 360 degrees around the product. Once all angles are captured, they ...

What is a Lifestyle Image A lifestyle photograph or lifestyle image is a visual that showcases a product in the environment or space in which it is meant to be used, bringing out its true use case and value proposition, thereby telling its story.A product lifestyle image displays a product within a curated, real-life setting, designed to demonstrate how it is used, reveal its scale, and help the viewer emotionally connect with the experience of owning it. It shifts the ...

Photorealistic renders of a watch case Businesses are increasingly turning to 3D product rendering for creating compelling marketing visuals. Utilizing 3D visualization in your content pipeline has several advantages over conventional visuals. The 3D models, once created, can be easily reused to create different variations of the product. Within the broader realm of product rendering, the idea of photorealistic product rendering has gained immense significance. Photorealism is a highly sought-after characteristic in 3D outputs, valued for its ability to represent ...

In a content-driven world, the importance of 3D visualization cannot be overstated. Businesses are increasingly relying on 3D renderings of their products to enhance visual appeal and create impactful marketing content. The amount of detail that can be captured using 3D technology is impressively high. While enhanced product appeal and aesthetics are a clear advantage, one of the most significant contributions of 3D rendering is its capacity to drastically accelerate product launches. In a highly competitive landscape, achieving a faster ...

In today’s hyper-real visual landscape, 3D visualization bridges the gap between reality and imagination. It allows potential buyers to explore products in detail from every angle and virtually get the ‘touch and feel’ experience. 3D visualization has become a necessity for companies to enhance customer engagement, evoking a desire to buy and ultimately increasing sales conversions. The growing significance of CGI in product marketing has resulted in a proliferation of companies offering visualization services. The large number of 3D visualization ...

In today’s highly competitive business world, companies constantly search for new ways to gain an edge over their rivals. One area that has seen significant advancements in recent years is product photography. With the rise of CGI (Computer Generated Imagery) product photography, companies can now create photorealistic and customizable product images that are more effective at engaging customers and driving sales. CGI product photography has emerged as a game-changer in the world for online sellers. This technology has revolutionized how ...

2D image to 3D model software enables users to create 3D models from 2D drawings or images. Today, many 2D image to 3D model software are available in the market, ranging from simple tools designed for hobbyists to more advanced software for professional use. In this blog, we will discuss top software that you can use to fulfil your product visual requirements for your marketing purpose. When we discuss with marketers and online sellers, the final use case for 3D models is ...

If you’re starting an eCommerce shop, you know that product images are the lifeblood of your business. They can make or break a sale, so you want to ensure that you’re putting your best foot forward.  But with so many options available, it can be challenging to know where to start. CGI and traditional photography are two primary options with pros and cons. In this blog post, we’ll explore the key differences between CGI and traditional photography and the unique ...

360 product photography software creates interactive product images that can be rotated 360 degrees in a digital space. This software typically uses a series of photographs taken from multiple angles and combines them into an interactive display that allows the viewer to rotate the product and see it from any angle. The software is highly favored by eCommerce businesses, online retailers, and marketing & advertising teams to showcase products on their websites, online marketplaces, and advertisements. Have you ever shopped ...

To create an image that closely resembles its real-world counterpart, you need to build a strong foundation: a 3D model.  3D models are digital representations of objects or scenes created with computer software, capturing their form, texture, color, and spatial relationships in three dimensions.  By bridging the gap between imagination and reality, designers, artists, engineers, and researchers can visualize, manipulate, and interact with objects in a virtual space. In this blog, we will walk you through the art and science ...