Case Study

From Physical Sets to Digital Spaces: How Lowe's Redefined their Bath Category Visualization

The Client

Lowe's - A global home improvement retailer

Impact/Results

Spotlight on Lowe's International - A Home Improvement Giant

Lowe’s is a Fortune 50 company with 2000+ stores across North America. They are the world’s second-largest home improvement retailer and provide a diverse range of items for home improvement purposes, including maintenance, repair, remodeling, and decorating products. One of their key product categories is bathroom accessories, where they aim to inspire customers with high-end lifestyle images every season.

Challenges Faced by Lowe's

Lowe’s faced several challenges in its traditional approach to marketing its bath products:

Extended Go-to-Market Timeframe

Prohibitive Costs

Compromised Customer Experience

Our Solutions

In response to these challenges, Lowe’s collaborated with a digital transformation partner to revolutionize their go-to-market approach for the bath category. The solution focused on three key areas.

1. Adoption of CGI Technology

We utilized computer-generated imagery (CGI) to create bathroom scenes and product displays. This resulted in a significant reduction in the need for physical product setups and logistics.

2. Cost-Effective Production

Our 3D modeling and CGI expertise reduced the cost of production by creating virtual environments to visualize the bath products. We reduced the average cost to approximately $300 per product, eliminating the high expenses associated with lifestyle photography.

3. Enhanced Creative Flexibility

CGI allowed for limitless creative possibilities in showcasing products. Moreover, the virtual environments were adaptable to various campaigns and seasonal changes.

Impacts/Results

1

Time Efficiency

The go-to-market time reduced drastically from over three months to just two weeks.
2

Cost Savings

Lowe’s experienced a significant reduction in go-to-market costs, leading to substantial long-term savings.
3

Improved Customer Engagement

Inspiring imagery led to increased traction in the bath category. The creative and visually appealing CGI images enhanced customer experience and engagement.
4

Operational Flexibility

Lowe’s achieved flexibility in marketing campaigns and product lines through virtual setups that could be easily modified and reused.

Conclusion

The journey of Lowe’s in digital transformation for its bath category not only streamlined its operational processes but also redefined the customer experience. This case study demonstrates the immense potential of digital solutions in addressing market challenges, reducing costs, enhancing customer engagement, and setting new standards in visualizing the home improvement industry.