Case Study

Efficient Visual Solutions For Lowe's International's Patio & Outdoor Products

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The Client

  • Lowe's International - A Home improvement global leader. Operates over 2000 stores in North America

Challenges

  • Labor-intensive visual content creation process
  • High go-to-market costs (more than $3000/product)
  • Recurring costs
  • Limited customer engagement

Solutions

  • HOBB's cutting-edge CGI technology
  • Photorealistic 3D models and renders
  • Centralized Visual Management System
  • Localized, diverse visuals

Results

  • 70% reduction in Go to Market time
  • 75% decrease in Go to Market costs
  • Enhanced customer experience
patio render 3D of a budget rattan lounge setup for outdoor space.

Lowe's International - A Home Improvement Giant

Lowe’s International, a global leader in home improvement and a Fortune 50 powerhouse, operates over 2000 stores across North America. One of their major categories is the Patio and Outdoor range, where they introduce around 150-200 new products annually.

Challenges Faced By Lowe's With Their Patio And Outdoor Product Visuals

Traditionally Labor-Intensive Process

  • Each product's visual creation demanded a manual setup.
  • This method was costly and remarkably slow.

High Go-To-Market Costs And Time

  • Reliance on ideal weather for photography and complex logistics
  • High market launch costs, more than $3000 for each product.
  • Lengthy market launch time to as long as three months.

Recurring Costs

  • Repetition of the entire process annually
  • NO reusable assets, leading to recurring costs.

Limited Customer Engagement

  • Lack of visuals for diverse customer segments.
  • The visuals could not effectively connect with the audience.

Solutions: Our Innovative Solutions To Address The Challenges

We successfully captured the exact specifications of the product, ensuring meticulous replication of finishes and details accurately, reducing the risk of imperfections being visible in the product images.

1. CGI and 3D Product Visuals

Developed photorealistic 3D models and renders, eliminating the need for physical product handling and weather dependencies.

2. Centralized Visual Management System (VMS)

Ensured brand standardization and allowed for efficient scaling and reuse of content.

3. Localized And Diverse Visuals

Created various lifestyle images and animations that resonated with different customer segments.
patio render 3D showcasing a modern outdoor lounge with sleek furniture.
patio furniture 3D rendering of a screened-in patio with wooden furniture and green cushions.
patio render 3D of a modern patio setup with stylish outdoor furniture.
patio furniture 3D rendering of a patio setup with blue-cushioned chairs and a wooden table.

The Outcomes: Improved Visual Engagement & ROI

Reduced Go-To-Market Time And Cost

Achieved a 70% reduction in market launch time and a 75% decrease in GTM costs.

Enhanced Customer Experience

Localized content and variety in visuals improved customer engagement.

Increased Product Appeal

Products showcased in inspirational lifestyle settings improved sales.

In Conclusion

Lowe’s streamlined its visual content creation process through our innovative solutions and significantly enhanced its customer experience and market presence. This case exemplifies how embracing digital transformation in the visual content creation process can lead to substantial business improvements.
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