Case Study

Target Retail - How 3D Modeling Changed the Business: A Digital Transformation Story

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The Client

Target: a Fortune 50 company, the 8th-largest retailer in the United States

The Problem

  • Costly and time-consuming product visualization
  • Lack of 3D assets for AR & VR
  • Need for flexibility and reusability

Our Solution

  • Provided skilled 3D artists and advanced modeling pipeline
  • Delivered 2000+ photorealistic 3D models
  • Addressed specific needs with customer-centric approach

Impact

  • Reduced costs by 70%, cut time by 75%
  • Enabled immersive 360 shoppable rooms
  • Significantly improved product launch efficiency

Target Retail: A Snapshot of the Retail Giant's Market Presence

Target, a Fortune 50 company, is the 8th-largest retailer in the United States. With over 1,800 stores across the country and a significant online presence, Target serves millions of customers every day, offering a wide range of products from clothing and accessories to electronics and groceries. Headquartered in Minneapolis, Minnesota, Target is committed to providing high-quality products at affordable prices.

The Challenge

Despite its success, Target was grappling with a significant challenge. The traditional method of product visualization, which relied heavily on physical photography, was both time-consuming and costly.

On average, Target spent thousands of dollars per product, with a go-to-market time exceeding three months. This approach needed more flexibility, making it easier to reuse content across different product categories or marketing campaigns. Additionally, Target lacked a foundational library of 3D assets for AR & VR, a crucial component for modern, immersive shopping experiences.

The Search for a Solution

Target needed to create thousands of 3D models to enable CGI product visuals at scale. However, they required more workforce of 3D artists and the know-how about scalable processes or pipeline. They were searching for a reliable partner who could deliver high-quality 3D product modeling services that met Fortune 50 quality standards at scale. They needed a partner who could understand their needs and deliver results that would revolutionize their product visualization and marketing strategies.

Our Solution at House of Blue Beans

We provided a team of highly skilled 3D artists and an advanced 3D modeling pipeline. Our refined process was capable of creating thousands of 3D models that met the stringent quality requirements set by Target. But more than that, we brought a customer-centric approach to the project, ensuring that the solutions we developed were not just technologically advanced but also addressed the specific needs and pain points of Target.

The Impact

Our partnership with Target led to impressive results:
  •   We delivered over 2000 photorealistic 3D models for Target, which were used to create product visuals for various marketing campaigns.
  •   The cost of going to the market was reduced by 70% compared to traditional photography.
  •   The go-to-market time was cut by 75%, significantly speeding up the product launch process.
  •   The 3D models were used to launch 360 shoppable rooms, providing an immersive shopping experience for Target customers.

The Transformation

Our collaboration with Target demonstrates the power of digital transformation in the retail industry. By leveraging our expertise, Target was able to significantly reduce costs, speed up their go-to-market time, and create a platform to generate enhanced shopping experience for their customers. This case study serves as a testament to the potential of 3D modeling and CGI in revolutionizing product visualization and marketing strategies.

The Future

With the success from this partnership, Target is now positioned to continue leveraging 3D modeling and CGI for future product launches and marketing campaigns. Our partnership with Target has not only provided immediate benefits but also laid the groundwork for ongoing innovation and efficiency in Target’s go-to-market strategy.

What We Did

  • Delivered over 2000 photorealistic 3D models
  • Reduced go-to-market costs by 70%
  • Cut go-to-market time by 75%
  • Enabled the launch of 360 shoppable rooms

The Bottom Line

Our partnership with Target has revolutionized its go-to-market strategy, leading to significant cost savings, faster product launches, and an enhanced shopping experience for customers. This case study highlights the transformative power of 3D modeling and CGI in the retail industry.