Target, a Fortune 50 company, is the 8th-largest retailer in the United States. With over 1,800 stores across the country and a significant online presence, Target serves millions of customers every day, offering a wide range of products from clothing and accessories to electronics and groceries. Headquartered in Minneapolis, Minnesota, Target is committed to providing high-quality products at affordable prices.
Despite its success, Target was grappling with a significant challenge. The traditional method of product visualization, which relied heavily on physical photography, was both time-consuming and costly.On average, Target spent thousands of dollars per product, with a go-to-market time exceeding three months. This approach needed more flexibility, making it easier to reuse content across different product categories or marketing campaigns. Additionally, Target lacked a foundational library of 3D assets for AR & VR, a crucial component for modern, immersive shopping experiences.
We provided a team of highly skilled 3D artists and an advanced 3D modeling pipeline. Our refined process was capable of creating thousands of 3D models that met the stringent quality requirements set by Target. But more than that, we brought a customer-centric approach to the project, ensuring that the solutions we developed were not just technologically advanced but also addressed the specific needs and pain points of Target.
Our collaboration with Target demonstrates the power of digital transformation in the retail industry. By leveraging our expertise, Target was able to significantly reduce costs, speed up their go-to-market time, and create a platform to generate enhanced shopping experience for their customers. This case study serves as a testament to the potential of 3D modeling and CGI in revolutionizing product visualization and marketing strategies.
With the success from this partnership, Target is now positioned to continue leveraging 3D modeling and CGI for future product launches and marketing campaigns. Our partnership with Target has not only provided immediate benefits but also laid the groundwork for ongoing innovation and efficiency in Target’s go-to-market strategy.
Our partnership with Target has revolutionized its go-to-market strategy, leading to significant cost savings, faster product launches, and an enhanced shopping experience for customers. This case study highlights the transformative power of 3D modeling and CGI in the retail industry.