Case Study
Target Retail - How 3D Modeling Changed the Business: A Digital Transformation Story
The Client
- Target :a Fortune 50 company, the 8th-largest retailer in the United States
- Costly and time-consuming product visualization
- Lack of 3D assets for AR & VR
- Need for flexibility and reusability
- High quality & precision 3D asset creation for multiple use cases
- Advanced modeling pipeline
- Delivered 2000+ photo-realistic 3D models
- Addressed specific needs with customer-centric approach
- Reduced costs by 70%, cut time by 75%
- Enabled immersive 360 shoppable rooms
- Significantly improved product launch efficiency
Target Retail: A Snapshot Of The Retail Giant's Market Presence
Target, a Fortune 50 company, is the 8th-largest retailer in the United States. With over 1,800 stores across the country and a significant online presence, Target serves millions of customers every day, offering a wide range of products from clothing and accessories to electronics and groceries. Headquartered in Minneapolis, Minnesota, Target is committed to providing high-quality products at affordable prices.
The Challenges Faced By Target With 3D Models
Despite its success, Target faced challenges meeting its stringent quality standards through 3D visual content. The challenges were twofold:
Achieving True-To-Life 3D Model Quality
The primary challenge was to create 3D models that are indistinguishable from their physical counterparts. This level of detail is crucial for realistic imagery that aligns with Target’s high-quality brand promise.
Creating 3D Models For Different Use Cases
The models needed to serve dual purposes:
- High-quality and precise 3D models for photorealistic imagery demanding meticulous attention to detail.
- More compact models for AR/VR applications require a delicate balance between quality and file size to facilitate easy access for customers.
These challenges demanded an advanced approach to 3D modeling, where a dedicated process and pipeline were required to meet the standards. However, HOBB helped establish the specs, skills, and techniques needed to achieve this.
The Search For A Solution
Target needed to create thousands of 3D models to enable CGI product visuals at scale. However, they required more workforce of 3D artists and the know-how about scalable processes or pipeline. They were searching for a reliable partner who could deliver high-quality 3d product modeling services that met Fortune 50 quality standards at scale. They needed a partner who could understand their needs and deliver results that would revolutionize their product visualization and marketing strategies.
Our Solution At House Of Blue Beans
We provided high-quality 3D asset creation services and an advanced 3D modeling pipeline. Our refined process could create thousands of 3D models for multiple use cases within a reasonable time frame. We used our photorealistic rendering capabilities to create new-age consumer experiences like AR & VR. But more than that, we brought a customer-centric approach to the project, ensuring that the solutions we developed were not just technologically advanced but also addressed the specific needs and pain points of Target.
The Impact
Our partnership with Target led to impressive results:
- Leveraging our 3D visualization solution, Lowe’s marketing team created hundreds of high-end 3d lifestyle renders of bathrooms
- The cost of going to the market was reduced by 70% compared to traditional photography.
- The go-to-market time was cut by 75%, significantly speeding up the product launch process.
- The 3D models were used to launch 360 shoppable rooms, providing an immersive shopping experience for Target customers.
The Transformation
Our collaboration with Target demonstrates the power of digital transformation in the retail industry. By leveraging our expertise, Target was able to significantly reduce costs, speed up their go-to-market time, and create a platform to generate enhanced shopping experience for their customers. This case study serves as a testament to the potential of 3D modeling and CGI in revolutionizing product visualization and marketing strategies.
The Future
With the success from this partnership, Target is now positioned to continue leveraging 3D modeling and CGI for future product launches and marketing campaigns. Our partnership with Target has not only provided immediate benefits but also laid the groundwork for ongoing innovation and efficiency in Target’s go-to-market strategy.
What We Did
- Delivered over 2000 photorealistic 3D models
- Reduced go-to-market costs by 70%
- Cut go-to-market time by 75%
- Enabled the launch of 360 shoppable rooms
The Bottom Line
Our partnership with Target has revolutionized its go-to-market strategy, leading to significant cost savings, faster product launches, and an enhanced shopping experience for customers. This case study highlights the transformative power of 3D modeling and CGI in the retail industry.