Case Study
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The Client
Omnimax International - a leading innovator in the building & construction industry.
- Poor buying experience
- Customer retention issues
- Delayed & costly product launches
- Technical product Visuals that help customers better understand the product and its use cases
- Step-by-step installation videos for a better customer experience
- Streamlined Go-to market pipeline
- Targeted product imagery for varied customer segments
- Product visualiser: ‘Try before you buy’ experience
- Doubled customer engagement time
- Reduced go-to-market time & costs
- Enhanced customer retention
- Connected with new-age customers
Meet Omnimax International: Pioneers of Innovative Building Solutions
Omnimax International is a top building & construction solutions provider known for its innovative products in the industry.
They have a global presence and are loved for making buildings look great. However, as the digital age progressed, they took a step forward to adapt to new consumer demands and improve their buying experience.Challenges Faced While Steering Towards a Better Buying Experience
Visuals of Complex Products
- Technical products need clear and accurate displays.
- Presenting all product versions to encourage purchase decisions.
- Otherwise, it leads to increased product returns.
Improving Customer Retention
- Wanted to outperform competitors with better visuals.
- Needed high-quality visuals for catalogs and installation guides.
- Required lifestyle images to showcase products in real settings.
Speeding Up Product Launches
- Omnimax relied on stock photos for new product launches.
- Traditional photography led to a slow and costly product launch.
- Wanted a quicker and cost-effective way to launch products.
Our Impactful Solutions that Helped Omnimax Sell Better
At House of Blue Beans, we understood Omnimax International’s hurdles and crafted solutions to both tackle their problems and boost their brand.
Enhanced Customer Interaction
Step by Step Installation Videos - For Existing and New Buyers
Soffits
Railing
Gate
Fencing
Decking
Cladding
Battens
Awning+Pergola Installation
Close-Up Shots to Make the Product Stand Out
Detailed Product Catalog Visuals
Color Variants of Different Finishes
Gutter pipe system
Drip edge – different finishes
Exploded Views for Better Product Understanding
Faster & Cheaper Product Launches
- With our pro production pipeline, new products were ready for market in just two weeks, not three months.
- Cut go-to-market costs by 70%.
Custom Visuals for All Kinds of Buyers
Commercial Lifestyle Images
Residential Lifestyle Images
- Created unique visuals for home, business, and project buyers.
- Added 3D videos and installation guides for a better shopping experience.
Impressed Modern Shoppers with Advanced Applications
Launched a product visualizer application for modern buyers, keeping Omnimax a top choice.
The Outcome: Improved Shopping Experience for Customers & Better ROI
With our tailored solutions, Omnimax International strengthened its position in the market. They improved their online shopping experience, making it even better for their customers.
1
Enhanced Customer Engagement
Customers now spend double the time exploring product visuals, leading to a richer interaction.
2
Rapid Market Entry
Slashed go-to-market time by two weeks and achieved a remarkable 70% cost reduction.
3
Better Customer Retention
Detailed product catalogs and step-by-step installation videos created a better after-sales experience, creating customer loyalty and retention.
4
Innovative Product Visualizer App
Launched a product visualizer application tailored to modern buyers, cementing Omnimax’s position as a top choice in the industry.