Lowe’s Innovation Labs is the disruptive technology hub for Lowe’s Companies, Inc., a Fortune 50 home improvement company serving more than 18 million customers a week in the United States, Canada, and Mexico. With a focus on emerging technologies and disruptive innovations, Lowe’s Innovation Labs is committed to creating unique customer experiences and improving operational efficiency.
Lowe’s Innovation Labs had a vision. They saw a future where Augmented Reality (AR) and Virtual Reality (VR) would redefine the retail experience in their stores and online platforms. To bring this vision to life, they needed thousands of high-quality, optimized 3D models of the products sold by Lowe’s.
House of Blue Beans (HOBB), with its expertise in 3D modeling and a deep understanding of AR and VR technologies, was the perfect partner for Lowe’s Innovation Labs. HOBB was born out of a philosophy that technology should serve the user, not the other way around.HOBB deployed its best Subject Matter Experts (SMEs) to understand the specifications and build a custom pipeline that could cater to the mass-scale requirement without compromising quality.
Lowe’s Innovation Labs possessed an advanced photogrammetry rig within their facility, designed to automate the production of 3D assets. This advanced rig utilized photogrammetry technology to scan objects, providing a foundation for creating 3D models.HOBB leveraged these scans to retopologize and develop photorealistic models suitable for immersive AR and VR experiences. Throughout the partnership, HOBB received an impressive total of over 3500 scans and 1000s of images as inputs, further enhancing the scale and quality of the 3D modeling process.
As technology continues to evolve, the use of 3D modeling in retail is set to become even more prevalent. With our expertise in 3D modeling and a deep understanding of AR and VR technologies, we at HOBB are ready to help retailers like Lowe’s Innovation Labs revolutionize the retail experience.
HOBB’s Value proposition: Enterprise wide 3D Digital Transformation
I have had the pleasure of working with House of Blue Beans over the past two years on a variety of visualization projects. In that time, the team’s professionalism, vision and obsession with reimagining home visualization has made them an indispensable partner. Whether they’re developing CGI room scenes at scale, building an augmented reality prototype or helping develop a business case, Keshav, Kaushik and their team consistently overdeliver. In a market crowded with order takers, HOBB acts as a true partner, willing to provide an alternative perspective or challenge a creative brief in order to get to the best, most unique product. I heartily endorse them.