Case Study

Lowe’s - A Partnership Revolutionizing Retail Experience With Standardized CGI Pipeline

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The Client

  • Lowe's: One of the largest home improvement retailers in the world.

Their Challenges

  • Faster and cheaper product go-live for 1000s of products.

Our Solutions

  • Customized go-to-market pipeline to create CGI content at scale
  • Utilized CGI to cut marketing content production costs
  • A highly efficient proprietary process to speed up time to market

Impact/Results

  • Reduced go-to-market costs by 75%
  • 70% faster time-to-market
  • 6000+ 3D models created across categories
Outdoor wicker furniture scene render for patio and exterior design.

The Client

Founded in 1921, Lowe’s has grown into a leading global home improvement retailer known for its commitment to helping homeowners, renters, and professionals enhance their spaces. Renowned for quality products and excellent customer service, Lowe’s is the go-to destination for urgent repairs and comprehensive home renovations.

Challenges

High Go-To-Market Costs

  • Traditional methods of product imaging were expensive and time-consuming.
  • This resulted in high go-to-market costs.

Lengthy Go-To-Market Cycle Time

  • The retail industry is fast-paced, and any delay in go-to-market could mean lost opportunities.
  • The need for speed was imperative, but not at the expense of quality.

Tracking & Managing 1000s Of 3D Models At Scale

  • Thousands of 3D models needed to be created.
  • Each model required meticulous attention to detail.
  • The models had to be optimized to ensure seamless AR and VR integration.

Our Solutions

With a customer-centric approach and expertise in CGI, we emerged as the ideal partner for Lowe’s.

1. Custom Pipeline

Our Subject Matter Experts (SMEs) collaborated closely with Lowe’s to develop a custom pipeline that delivers high-quality AR-ready 3D models at scale and the management of thousands of products with ease.

2. Cost-Efficiency

A process that enabled the usage of the 3D models across different use cases and slashed the go-to-market costs by a staggering 75%.
Case study on the creation and use of a 3D asset library for e-commerce.

3. Time Saving

Our efficient processes reduced the go-to-market cycle time by 75%, enabling quicker launches and greater market responsiveness.
3D modeling process with focus on furniture stages and AR/VR.
Over three years, HOBB crafted more than 6000+ high-quality 3D models. Our team of skilled 3D artists ensured that each model met the stringent quality standards set by Lowe’s.

The Results

3D models across categories
K+
AR ready 3D assests
K+
ecommerce images created
K+
Lifestyle images
$ K+
Faster go to market time
$ %

Expansive Use Cases

The 3D models served as the cornerstone for various AR, VR, and Web 3.0 experiences, enhancing customer engagement and brand value. They were also leveraged for creating an enormous number of 3D lifestyle renders and eCommerce images.

Lifestyle Images

3D Model To Lifestyle Images

Outdoor wicker furniture scene render for patio and exterior design.

360 Interactive View

Metaverse: Lowe's Open Builder

lowe's open builder

AR: Lowe's Vision App

Holoroom Pocket

360 Shoppable Room

360 shoppable room with immersive home goods decor experience.
Client logo

A true partner for unique visualization projects

I have had the pleasure of working with House of Blue Beans over the past two years on a variety of visualization projects. In that time, the team’s professionalism, vision and obsession with reimagining home visualization has made them an indispensable partner. Whether they’re developing CGI room scenes at scale, building an augmented reality prototype or helping develop a business case, Keshav, Kaushik and their team consistently overdeliver. In a market crowded with order takers, HOBB acts as a true partner, willing to provide an alternative perspective or challenge a creative brief in order to get to the best, most unique product. I heartily endorse them.
Joshua Shabtai
Director

The Road Ahead: Enterprise-Wide 3D Digital Transformation

As the retail landscape continues to evolve, the role of 3D modeling and AR/VR technologies is becoming increasingly critical. With our deep-rooted expertise in 3D modeling and AR VR development services, we at HOBB are well-positioned to help visionary retailers like Lowe’s redefine the future of retail. We don’t just deliver solutions, we deliver transformations.
HOBBs value proposition with AR/VR solutions for customer engagement.
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