Case Study

How We Helped Forest Products Distributors Achieve Consistent Product Displays Across Multiple Platforms

By implementing tailored solutions, we ensured seamless product presentation for ForPD’s products across various selling platforms, reinforcing brand consistency.
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The Client

  • Forest Products Distributors, Inc. (FPD), established 1983, Rapid City, SD
  • Specializes in domestic/imported wood products
  • Serves manufacturers, public sector, large retailers

Their Challenges

  • Quality issues with creating butcher block wood finishes in 3D
  • Creating content for multiple e-Commerce retailers and yet maintaining consistency
  • Demonstrating how the product can fit into different use cases and meet the unique requirements of multiple audience segments.
  • Consistent content delivery for multiple products at scale

Our Solutions

  • Precise product representation by capturing the imperfections of the wood grains perfectly in 3D.
  • Following a style guide that encompasses lighting, propping and overall look and feel which acts as a base of every render that is delivered.
  • Created multiple re-usable 3D scenes like Kitchens, Restaurants, Home offices, Campers/Trailers, Laundry rooms etc. which follow a similar look and feel.
  • Streamlined project management for easy tracking, communication, and precise product depiction.

Impact/Results

  • Improved product presentation across platforms
  • Cost-efficient content creation, optimizing resources
  • Versatile content for enhanced marketing strategies
  • Consistent product display, strengthening brand image
Rendering of a modern laundry room with wood finishes.

Forest Products Distributors, Inc. (FPD)

Established in 1983, is a lumber remanufacturing and distribution company based in Rapid City, SD. They specialize in domestic and imported wood products, serving a diverse clientele including manufacturers, government, and large retailers across North America.

Challenges Faced By FPD

Quality Issues

  • Butcher blocks like Acacia and maple sometimes had imperfections in the wood finish, affecting product quality.
  • The complexity of these products made it challenging to accurately replicate them in 3D.

Maintaining consistency across platforms

  • Challenges in showcasing products consistently across different use cases like Lowe’s and Home Depot

Adapting Visuals to Diverse Use Cases and Audiences

  • Challenges in adapting product visuals and narratives to suit different audience needs and use case scenarios across various platforms.
  • On-location shoots were costly and complex, CGI offers a scalable, efficient solution for consistent, versatile product visuals

Consistent content delivery for multiple products at scale

  • Streamlined project management pipeline enabled easy tracking, communication, and feedback.
  • Enhanced accuracy in product depiction through improved project management processes.

Our Solutions And Approach

1. Precise Product Representation

We meticulously replicated the natural imperfections of the product to highlight its authentic finish, paying particular attention to capturing the intricate details and textures of butcher block wood.

2. Consistent Visual Identity With A Comprehensive Style Guide

Our style guide ensures consistency in lighting, propping, and overall look, serving as the foundation for every render, maintaining visual coherence across platforms.

3. Cost-effective And Versatile CGI Solutions For Multi-Platform Content

Enhanced project management pipeline process to easily track progress, communicate, and provide feedback for accurate product depiction. It allows for scalable, consistent execution across a large volume of products.

4. Enhanced CGI Process & Pipeline

The Client enjoyed enhanced control over the CGI process, making it easier to accurately depict the product according to their requirements.
High-Quality Product Visuals with Perfect Finishes

Impact & Results

Improved Product Presentation

With precise CGI representation, the products were accurately displayed on various platforms, ensuring they aligned with their true features and quality, enhancing the overall visual appeal.

Cost Efficiency

Our cost-effective CGI solutions allowed the client to create diverse content without incurring high costs.

Versatility In Content Creation

CGI solutions provided Forest Products Distributors with versatile content creation options.

Consistency Across Platforms

The consistent presentation of products across various platforms ensured a unified brand image, contributing to more robust brand recognition and loyalty.

Conclusion

By implementing precise CGI solutions and an efficient project management pipeline, we helped Forest Products Distributors overcome challenges in quality, consistency, and scalability. The result was uniform product displays across platforms, enhanced brand consistency, and a more cost-effective, scalable content creation process that aligned perfectly with their business goals.
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