Case Study

How We Helped Forest Products Distributors Achieve Consistent Product Displays Across Multiple Platforms

By implementing tailored solutions, we ensured seamless product presentation for For PD’s products across various selling platforms, reinforcing brand consistency.
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The Client

  • Forest Products Distributors, Inc. (FPD), established 1983, Rapid City, SD
  • Specializes in domestic/imported wood products
  • Serves manufacturers, public sector, large retailers

Their Challenges

  • Quality issues with creating butcher block wood finishes
  • Inconsistent product presentation across platforms

Our Solutions

  • Precise product representation with exact specifications
  • Cost-effective, versatile CGI solutions for diverse content
  • Enhanced project management pipeline for easy tracking, communication, and accurate product depiction.

Impact/Results

  • Improved product presentation across platforms
  • Cost-efficient content creation, optimizing resources
  • Versatile content for enhanced marketing strategies
  • Consistent product display, strengthening brand image
Rendering of a modern laundry room with wood finishes.

About Forest Products Distributors, Inc. (FPD)

Established in 1983, is a  lumber remanufacturing and distribution company based in Rapid City, SD. They specialize in domestic and imported wood products, serving a diverse clientele including manufacturers, government, and large retailers across North America.

Challenges Faced By FPD

Quality Issues

The butcher blocks, including Acacia and maple, sometimes had imperfections in the wood finish, affecting the overall product quality.

Efficient Project Management Pipeline Process

Enhanced project management pipeline process allowed Forest Products Distributors to easily track progress, communicate, and provide feedback for accurate product depiction.

Our Solutions And Approach

1. Precise Product Representation

We successfully captured the exact specifications of the product, ensuring meticulous replication of finishes and details accurately, reducing the risk of imperfections being visible in the product images.

2. Cost-Effective And Versatile Solutions

We provided easy, consistent, and low-cost CGI solutions that could be used across multiple use cases. This allowed for the creation of diverse content across different scenes, providing more value at a lower cost.

3. Enhanced CGI Process & Pipeline

The Client enjoyed enhanced control over the CGI process, making it easier to accurately depict the product according to their requirements.

Impact & Results

Improved Product Presentation

The products were accurately displayed on various platforms, ensuring they aligned with their true features and quality, enhancing the overall visual appeal.

Cost Efficiency

Our cost-effective process allowed FPD to create diverse content without incurring high costs.

Versatility In Content Creation

Our CGI solutions provided Forest Products Distributors with versatile content creation options.

Consistency Across Platforms

The consistent presentation of products across various platforms ensured a unified brand image, contributing to more robust brand recognition and loyalty.

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