In this world of continuously decreasing attention spans, businesses need to present their product and convey their message in a way that gets the audience hooked right from the beginning. Explainer videos are one such way to do that effectively.
Explainer videos simplify complex concepts and present them in front of the audience in a digestible form. They are a great way to connect with the audience on a deeper level, convey a message with an impact, and leave a long-lasting impression.
In this blog, we will discuss what an explainer video is, how it helps marketers, and what makes House of Blue Beans the ultimate choice for explainer videos.
What Is An Explainer Video?
An explainer video is a short video that companies use to showcase their product compellingly and engagingly. They are often animated, and they demonstrate or describe a product concisely.
A survey reported that 96% of people watched the explainer video to know more about the product, and 86% of the customers were convinced to buy the product after watching the video.
Explainer videos play a crucial role in piquing customers’ interest in the product during the brand awareness stage. Brand awareness is critical for a brand and its product to differentiate itself from competitors by making it easy for customers to recognize them. When the consumers identify the brand, it has a high chance of making a sale.
Explainer videos are a versatile tool that serves as a valuable resource for businesses across different domains by simplifying complex information and boosting engagement. Beyond marketing and sales, explainer videos are used for training, onboarding, company introduction, fundraising, and user support.
What Are The Benefits Of Explainer Videos To Marketers?
As mentioned above, customers are more attentive to the format that concisely delivers the brand’s message and product. This is why explainer videos are becoming increasingly popular and influential in educating the target audience. As a business is involved in selling products, you should leverage explainer videos because of their benefits.
Simplify Concepts: Explainer videos break down complex concepts into easy-to-understand formats, making it easy for customers to understand the product. This will help build a level of engagement amongst the customers since they will perceive you as a brand that identifies their pain points and offers solutions.
Build Brand Awareness: Explainer videos are a great tool to sell your products without coming off as salesy. You can use it to introduce yourself to new customers and start a new conversation. It is an excellent way to generate leads, increase click-through rates, and boost conversions.
Shareable: When people find videos interesting, they share them with friends, family, and colleagues. This is a great way to create a buzz around a product. Explainer videos can also serve as a critical tool in growing the community by encouraging people to like, comment and share the videos. Furthermore, videos have the unique ability to gain quick traction when shared. People sharing your videos will increase the reach and visibility of your brand and the product, thus attracting potential customers to your page.
Boost Search Engine Optimization: Explainer video content has the power to boost search engine optimization. The more videos you create, the more quality traffic will be driven to your website or page, enhancing your search engine ranking. Furthermore, search engines like Google track how long people stay on the page. Explainer videos make people stay on the page for longer, decreasing the bounce rate and making your content rank higher.
Increase Web Traffic: Adding an explainer video to your landing page can increase website traffic and boost conversion rate. Search engines favor those pages that have video content since it is easy to recognize and crawl by internet bots. Moreover, since explainer videos serve as an interactive way of conveying information and showcasing products, they can enhance the overall experience, thus increasing the time people spend on the website.
Engage Customers: Explainer videos are a great way of conveying information and engagingly capturing the audience’s attention. The decreasing attention span of consumers is a matter of concern for marketers. Here videos can help keep them engaged and entertained. Thus, explainer videos can be used to showcase your products in the best creative way.
Build credibility and trust: Explainer videos are an excellent way for your leads and customers to see the product from themselves. Customers trust explainer videos over texts since they explain the products interactively and engagingly. Furthermore, since they are easy to watch, there is an increase in the demand for explainer videos by customers. Similarly, if someone already knows your brand, they will know what to expect from your videos. This will build credibility.
House Of Blue Beans- Your One-Stop Solution For Explainer Videos
Now you know the benefits of an explainer video for marketers, it’s time to create one for your brand. But before you get puzzled with the whats and hows, let us help you with a service provider that will act as a partner throughout the journey from creation to execution of the explainer video, House of Blue Beans.
We take pride in having helped leading businesses and Fortune 50 companies like Lowe’s, Henkel, and Honeywell for over a decade in creating powerful explainer videos that have proved pivotal in boosting customer engagement and enhancing conversion rates.
House of Blue Beans services include:
Videos: Our team of animators and visual effects experts use cutting-edge technology to create breathtaking videos. Using meticulous attention to detail, seamless animations, and stunning visual effects, we create engaging videos that resonate with your audience. Look at this video where we helped a client how their watches do much more than just display time
- Explainer: Transform your concepts into visually striking narratives, ensuring they leave a lasting impression on the target audience. We create videos that engage attention, generate excitement, and inspire action by understanding your unique objectives and target audience.
Whether it is a product demo, whether you need it for a social media channel or a website, with our expertise in storytelling, we will help bring your ideas to life and convey your message to your target audience with the utmost clarity and impact.
We specialize in creating engaging and captivating explainer videos that will break down simple concepts into understandable formats and leave a strong impression on your target audience. Our talented artists will work closely with you to understand your brand and the product and create videos that capture attention and drive engagement. We offer various explainer video services – live-action, whiteboard, or animation.
Depending upon your requirements and the message you wish to convey to your target audience, we will help you create the following type of explainer videos.
- 3D Animation Videos: These videos are created using computer-generated imagery to build characters, objects, and surroundings. If you are looking for a video for a product demonstration, we will help you ensure your target audience has an immersive experience through 3D animation videos.
- Animated Videos: In this video, the concepts are explained using animated characters, illustrations, and motion graphics. We will help you tell your brand story visually strikingly through these highly versatile.
- Motion Graphics Videos: These videos dynamically present the content by combining animated and graphic elements. If you want to explain complex information, motion graphics videos are the right choice.
- Functionality: Create high-quality functionality videos to help your customer understand how the product works and how it will solve their problem. Whether it is a software demonstration, product walkthrough, or equipment tutorial, our talented artists will ensure that you can confidently showcase your products in a way that leaves a lasting impression.
- How-to: Create informative and appealing videos that convey instructions clearly, concisely, and visually captivatingly. Communicate complex ideas and showcase your skills through professional and engaging how-to videos. Establish yourself as an authority in the field by not explaining but demonstrating through how-to videos that educate, inspire and captivate your viewers. Check out this fence assembly video we created for our client to simplify how to put together a fence.
- White background: Make your product stand out and capture attention with our white background videos that will put your products in focus. Whether it is a product demonstration or a corporate presentation, we will provide you with a blank canvas to help your message shine through.
- Inspirational: Go beyond conventional videography and create masterpieces that attract, engage, and inspire your target audience. Our talented team of artists combines stunning visuals with impactful narratives to create inspiration that offers a memorable experience like this video.
Images: Take your images to a new height of realism and impact with our stunning 3D images. Our team of artists will meticulously craft every detail to ensure that every image tells a story and leave a long-lasting impression on your target audience.
- White background images: Enhance your product appeal and elevate your brand with House of Blue Beans. Our white background image service makes your product shine. Our team of talented artists will ensure your customer’s full attention is on the product.
- Lifestyle Images: Show your product how they are used using captivating lifelike settings with our lifestyle images. With us, you can transform your product into captivating lifestyle experiences with visuals that tell a compelling story and resonate with the audience.
- 360 Spin images: Allow customers to explore the product from different angles and perspectives with our 360 spin images. We offer an unparalleled sense of interactivity with our 360 spin images enhancing the visual experience. Whether for digital catalogs or e-commerce sites, our 360 spin images will provide an engaging and interactive shopping experience, thus boosting customer confidence and driving conversions.
3D Modeling: We will help you bring your ideas to life with stunning details through our premium 3D modeling services. We combine cutting-edge technology with meticulous craftsmanship to deliver exceptional quality and excellence. Turn your ideas into tangible digital assets that attract, engage and convert.
Social Media Content: We specialize in creating social media visual content like images, videos, and animations that will grab the attention of your customers and keep them engaged. We tailor our services to your brand’s unique voice and objectives, whether it’s stunning static images or dynamic videos that tell compelling stories.
Architectural Visualization: We will turn your architectural plans into awe-inspiring visual narratives with captivating 3D renderings, immersive virtual tours, and interactive walkthroughs. By paying meticulous attention to detail and committing ourselves to delivering exceptional quality, we help businesses like yours showcase their designs confidently. Look at this video wherein we leveraged CGI to create an architectural visualization of a commercial building.
AR/VR Experience: As pioneers in augmented reality (AR) and virtual reality (VR), we offer cutting-edge solutions that seamlessly combine the physical and digital worlds, creating unforgettable business experiences. Using state-of-the-art technology and a passion for pushing boundaries, we create virtual realities where the impossible is possible. Check out this video, where we created a 360 shoppable room experience for our client.
Why Should You Choose House Of Blue Beans?
Our professional explainer video service is designed to help you effectively communicate the message to your target audience through a visually appealing and concise format. Our explainer video will cut through the noise and deliver your message in a manner that will leave the audience intrigued and eager to learn more. By transforming your complex concepts into engaging short stories, we will make your idea accessible and memorable.
House of Blue Beans guarantees:
Cost-effectiveness: We deliver visual content solutions that fit your budget without compromising quality. We are a team of experts committed to finding methods to streamline processes, optimize the available resources and reduce the overall expense. We offer visual content services at ¼ the cost of the traditional methodology. You don’t have to worry about shipping the product with us since we only need a few reference images to start the project. The overall cost is further reduced since no expense is associated with transportation, renting a location, or hiring a dedicated photographer.
Premium Quality: We can not emphasize enough the importance of delivering quality and how it is in our ethos to work towards the same. We understand that exceptional imagery is the way to capture attention and, hence, deliver visual content that will stand above the rest. Every piece we create is meticulously crafted to bring out the essence of your brand and convey your message to the target audience. All our processes are carried out in a digitally controlled environment, which ensures consistency with the brand guidelines.
Shorter go-to-market time: We know the importance of speed in this world of fast-paced business and cut-throat competition. Hence, we are here to help you stay ahead. We take immense pride in our ability to deliver visual solutions that will shorten your go-to-market time without compromising on quality. Our professionals are trained to provide content swiftly in a way that exceeds your expectations. You can rest assured that your time-sensitive project is urgently completed with us. Unlike the traditional methodology, which can take up to 3 months to deliver the output, we take 10-12 days. Furthermore, since we implement our proprietary software, it encourages collaboration and asset management and speeds up processing.
Detail-Orientation: We strongly believe that the finer details in work determine the success of any project, and hence we stand beside you as a provider of diligent and detail-oriented solutions. Our team of experts will ensure that your visual content is delivered with the utmost accuracy and comprehensiveness tailored to your requirements. With us, you can rest assured that every minute detail will be considered and will play a pivotal role in the output.
Customer-Centric Approach: The customer-centric approach is the cornerstone of enhancing customer satisfaction. This is why our team of artists goes above and beyond to understand your unique requirements, challenges, and goals. Our dedicated team of professionals works towards crafting and delivering tailored solutions for your specific needs. For us, you are not a customer but a valued partner whose expectations we aim to exceed.
Explainer videos, when created by experts and executed the right way, can make complex ideas simple and memorable by highlighting the product’s unique value. House of Blue Beans will ensure you can convey the message and connect with the audience profoundly through clear and concise explainer videos. Whether you want to educate, inform or inspire, we will ensure you can do so while leaving a long-lasting impression on your target audience.
So what are you waiting for?
Enlighten, engage, and empower your consumers with the House of Blue Beans.
Reach out to our artists and experts today!