Case Study

How Our Creative Touch Enhanced Lowe's Home Outdoor Improvement (Patio) Market

Through our digital innovation, Lowe’s reimagined the landscape of home improvement, converting each challenge into a vibrant opportunity for engagement and sales growth.
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The Client

  • Lowe's Companies, Inc.
  • A leading retail chain in the US, Canada, and Mexico
  • Known for quality home improvement products

Their Challenges

  • Uncertainties in weather conditions affected the outdoor shoots
  • The demand for innovative outdoor product displays
  • Marketing materials challenge in highlighting outdoor products' unique features

Our Solutions

  • Introduced immersive virtual video content
  • Utilized CGI for realistic outdoor product scenes
  • Strategically enabled timely seasonal marketing campaigns

Impact/Results

  • Boosted seasonal audience engagement
  • Enhanced Lowe's brand perception
  • Increased operational efficiencies and cost savings
Dusk patio set 3D rendering for a warm outdoor environment.

Lowe's International - A Global Force In Home Improvement & Retail

Lowe’s Companies, Inc. is a Fortune 500 American company that has expanded its offerings to include a vast selection of outdoor patio furniture and accessories, catering to various tastes and outdoor spaces. From dining sets to conversation sets, they provide everything needed to enhance outdoor living areas. Lowe’s has grown significantly over the years, now operating over 1,700 stores across North America, driven by a focus on hardware, building materials, and the DIY market​

Challenges

High Costs And Inflexibility Of Photo Shoots

  • Traditional photo shoots required a significant investment, with high operational costs.
  • The turnaround time from concept to completion was lengthy, affecting the speed at which new products were marketed.
  • Fixed setups and scenes offered little room for adjustments or last-minute changes.

Weather Uncertainties For Seasonal Outdoor Shoots

  • Perfect weather dependence, limited scheduling, and delayed showcasing of patio fire tables required specific conditions for the right ambiance.

Shortfall In Innovation In Marketing Materials

  • Existing marketing assets could have effectively showcased the distinctive attributes of outdoor products.
  • Need for more cutting-edge and creative strategies to present products engagingly.

Solutions

Innovative solutions provided by us with a suite of digital solutions:

1. Virtual Video Innovations

We Introduced immersive virtual video content to visualize patio fire tables’ warmth and ambiance, providing a dynamic product preview beyond static images.
Photorealistic CGI Fire Simulation Video | House of Blue Beans

2. High-Quality CGI Lifestyle Imagery

We implemented CGI Lifestyle Imagery, using computer-generated imagery to create realistic scenes of the products in various outdoor settings, which resulted in high-quality visuals.
Before After
Stone firepit 3D rendered for elegant outdoor settings.
Patio set with firepit in 3D rendered space for outdoor decor.
3D rendering of outdoor patio scenery with seating and firepit.
Round firepit 3D rendering ideal for home decor enhancement.

3. Strategic Seasonal Marketing

With virtual and CGI visuals, we made it easier for Lowe’s to launch campaigns faster, providing season-specific images without the hassle of outdoor photography and logistics.

Results & Impacts

The collaboration led to significant achievements.

Seasonal Audience Engagement Boost

The targeted campaigns significantly increased audience interest through virtual and CGI content, especially during critical sales seasons.

Enhanced Brand Perception

The consistent and high-quality visuals across marketing platforms strengthened Lowe’s brand image as a leader in outdoor living.

Increased Operational Efficiencies

Our digital approach eliminated the need for physical photoshoot logistics, leading to more streamlined marketing efforts, cost savings, and reduced environmental impact.

Conclusion

In essence, the Virtual Fire Pit Experience and CGI Lifestyle Imagery redefined Lowe’s marketing, showcasing the effectiveness of digital innovation in addressing logistical challenges and enhancing customer engagement. These strategies simplified the marketing approach regardless of external conditions and solidified Lowe’s position as a pioneer in the digital transformation of home improvement marketing.
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