Case Study

From Physical Sets To Digital Spaces: How Lowe's Redefined Their Bath Category Visualization

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The Client

  • Lowe's - A global home improvement retailer

Challenges

  • Lengthy market launch time
  • High costs and limited reusability of visuals in traditional photography
  • Customer engagement hindered by inflexible creatives

Solutions

  • Product presentations with CGI technology
  • Inspirational images of bathrooms using virtual environments
  • Cost management through an efficient production pipeline
  • Reusable virtual settings to swap products with minimal prop tweaks

Impact/Results

  • Rapid market entry through time-saving measures
  • Significant reduction in go-to-market costs
  • Improved audience connection with engaging visual content
A large modern bathroom in a 3D rendering.

Spotlight On Lowe's International - A Home Improvement Giant

Lowe’s is a Fortune 50 company with 2000+ stores across North America. They are the world’s second-largest home improvement retailer and provide a diverse range of items for home improvement purposes, including maintenance, repair, remodeling, and decorating products. One of their key product categories is bathroom accessories, where they aim to inspire customers with high-end lifestyle images every season.

Challenges Faced By Lowe's

Lowe’s faced several challenges in its traditional approach to marketing its bath products:

Extended Go-To-Market Timeframe

  • The average time to market exceeded three months.
  • Delays caused by complex traditional photography setups.
  • Issues with timely delivery of products like tiles and vanities.

Prohibitive Costs

  • The typical cost for a product exceeded $3,000.
  • Lifestyle images used to cost between $13,000 and $15,000 each.
  • Physical bathroom sets could not be reused due to higher cost.

Compromised Customer Experience

  • The time-consuming process constrained creative liberty
  • This led to less inspiring images that did not engage customers.

Our Solutions

In response to these challenges, Lowe’s collaborated with a digital transformation partner to revolutionize their go-to-market approach for the bath category. The solution focused on three key areas.

1. Adoption Of CGI Technology

We utilized computer-generated imagery (CGI) to create bathroom scenes and product displays. This resulted in a significant reduction in the need for physical product setups and logistics.

2. Cost-Effective Production

Our 3D modeling and CGI expertise reduced the cost of production by creating virtual environments to visualize the bath products. We reduced the average cost to approximately $300 per product, eliminating the high expenses associated with lifestyle photography.
A dual vanity green modern bathroom in a bath rendering.
A dual vanity bathroom with black and gold accents in a bath rendering.

3. Enhanced Creative Flexibility

CGI allowed for limitless creative possibilities in showcasing products. Moreover, the virtual environments were adaptable to various campaigns and seasonal changes.

Impact / Results

Time Efficiency

The go-to-market time reduced drastically from over three months to just two weeks.

Cost Savings

Lowe’s experienced a significant reduction in go-to-market costs, leading to substantial long-term savings.

Improved Customer Engagement

Inspiring imagery led to increased traction in the bath category. The creative and visually appealing CGI images enhanced customer experience and engagement.

Operational Flexibility

Lowe’s achieved flexibility in marketing campaigns and product lines through virtual setups that could be easily modified and reused.

Conclusion

RugsUSA’s partnership with HOBB has set a new industry standard for eCommerce imagery in the home decor sector. By embracing digital rendering technologies and focusing on customization, RugsUSA overcame its initial challenges and enhanced its market leadership and customer engagement. This case study demonstrates how our innovative solutions can transform challenges into opportunities for growth and excellence.
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