Top 3D Product Rendering Software​​

3D Product Rendering Software Features, Top 3D Product Rendering Software​​

3D product rendering is an important capability for businesses looking to showcase their products in a professional, cost-effective, and customizable way. 

In this blog, we will cover the importance of 3D product rendering in advertising, how 3D technology is changing product visualization, and what are some of the industry’s leading 3D product rendering software.

What Is 3D Product Rendering?

3D product rendering, or 3D visualization, creates photorealistic images with a 3D model using specialized software. It is a cost-effective, time-efficient, and versatile methodology to create highly realistic product images for various marketing materials. 

3D product renders can help your customers better understand the product by showcasing the product’s design, features, and functionality through hyper-realistic images. It helps customers see the object closely to understand how it works and is a great way to boost sales, make your content unique, and offer something new to customers.

Importance of 3D Product Rendering In Advertising/Benefits of 3D Product Rendering

3D product rendering is a powerful tool in product advertising as it helps businesses create engaging and effective marketing material. Let us look at why it is essential in product advertising.

  • Enhanced Visuals: 3D product rendering lets businesses create highly detailed and realistic visual representations of their products. This helps potential customers better understand the features and benefits of their products.
  • Customization: 3D product rendering can customize the product’s visuals to meet specific marketing objectives. For example, a furniture manufacturer can create a 3D model of the sofa with various fabric and color options. Customers can view the product in numerous options and see which fabric or color option suits their home or office. This will help them make an informed purchase decision.
  • Cost-effective: 3D product rendering is a cost-effective method. There is no need for expensive photo shoots and video shoots. It also eliminates the need for the physical production of each product version. Moreover, 3D product rendering does not require you to ship any physical product or invest in a set up which saves significant money.
  • Boost engagement: 3D models can be used to create product demos and interactive product tours that let customers explore the features and other aspects of the product in detail. For example, 3D product rendering can create more engaging marketing materials.
  • Time efficient: Creating and modifying 3D product renderings is faster than building physical prototypes. This helps businesses launch their products faster and more efficiently.
  • Product Evaluation: A 3D product render creates a virtual pre-production prototype that demonstrates everything required and can be modified. This eliminates the need for a physical prototype and can help in better understanding what the result would look like.
  • Streamline Branding and Marketing: 3D product rendering helps businesses maintain marketing and brand consistency over time. For instance, if you want to ensure that your brand’s hallmark logo looks consistent throughout the marketing material, you must use a precise color scheme. But, if you implement the traditional methodology, you will be spending a significant amount of time reproducing those colors onsite for every image that has been captured.

How Is 3D Technology Changing Product Visualization?

3D technology has revolutionized product visualization by creating and visualizing products in a way that leads to better product designs and enhances competitiveness in the market. Look at how 3D technology is changing product rendering aside from making the process more flexible and accurate.

  • Increased Accessibility: Due to its accessibility and affordability, 3D technology can now be leveraged by small business owners. Aside from affordable 3D printers and 3D design software available in the market, many cost-effective 3D printing services are a good option for businesses looking to access 3D printing services occasionally.
  • Improved Visualization: Besides providing a more realistic and detailed view of the product, 3D technology has been helping businesses understand the product’s functionality, aesthetics, and potential problems much better. This can prove pivotal in developing better products and implementing effective marketing strategies.
  • Quicker and More Efficient Process: Instead of doing photography with the traditional method, creating detailed product models and renderings with 3D software is much easier for creating product visuals for advertising and marketing purposes.

The 3D Product Rendering Process

While many steps are included in 3D product rendering, the following are some common steps implemented in every 3D product rendering process.

  • Modeling: 3D rendering starts by creating a digital representation of the object being rendered, which includes its shape, size, and texture. This is done by using a specialized 3D modeling software.
  • Texturing: After the 3D model is created, depth and realism are added to the representation through texturing. Real-world materials such as metal, fabric, or wood are simulated by applying surface texture and colors.
  • Lighting: The light in which the object is placed can change how the product will be perceived. This process involves adding different lighting conditions and adjusting their properties like intensity, color, and direction to create different moods and effects.
  • Camera Setting: 3D rendering via CGI uses a virtual camera whose setting can be adjusted to capture the essence of the product from different angles and perspectives. The camera can be moved and positioned, and its aspects, like focal length and depth of field, can be adjusted according to the requirement.
  • CG Rendering: Once the modeling, texturing, lighting, and camera setting are done, it’s time to render the image using specialized software. A photorealistic image is created using a complex algorithm that calculates how light interacts with the object in the scene.
  • Post Production: Image editing software is used to post-process the rendered image. This involves adjusting color, contrast, and other aspects of the image. This is where the image’s visual impact can be adjusted, which could include adding special effects like motion blur or lens flare.

House of Blue Beans: Done-for-you 3D Product Rendering Solution

House of Blue Beans is your one-stop solution for all 3D product rendering requirements. House of Blue Beans has been helping industry leaders and Fortune 50 companies like Lowe’s and Target with premium quality 3D rendering services. We aim to bring your vision to life, from building a foundation for a 3D model to adding features and characteristics. 

Trusted By Pioneers

House Of Blue Beans Clients

We understand how important it is to make your product stand out in this competitive business environment. This is why we secure the services of state-of-the-art technology and 3D experts to create photorealistic images from 3D models. 

We believe in offering customers an immersive product experience and will help you create high-quality 3D renders that will elevate your product presentation and show them in a new dimension. 

In short, House of Blue Beans enables marketers and online sellers like you to capture your audience’s attention by visualizing your product ideas like never before.

You can revolutionize your product marketing with House of Blue Beans. We combine our cutting-edge technology with the skill and experience of our 3D artists to assist you in creating stunning and photo-realistic 3D renders. 

Whether you want to create a 3D product render for white background images, lifestyle images, videos, or the interior and exterior rendering of architectural visual content, our 3D experts have your back to ensure your product stands out from the rest. We will help you with the following:

3D Modeling: Transform your concepts and ideas into lifelike 3D models with House of Blue Beans. Be it furniture, consumer goods, appliances, architecture, product design or gaming, our skilled 3D experts will bring your vision to life with our meticulous attention to detail.

Examples of 3D Products Model, 3D Product Rendering Software Features

Images: House of Blue Beans will help you create highly detailed, photorealistic images that can be viewed from multiple angles. Whether you want to create plain white background images, lifestyle images, or 360 spins, we at House of Blue Beans have covered you with premium quality visual content. We offer:

  • White background Image: We will help you create visually stunning and distraction-free white background images to keep your product in focus. Seamlessly integrate our white background images into your website or marketing material.
  • 360 Spins: Transform how your audience engages with the product by allowing them to explore it from different angles and perspectives. Get flawlessly rendered 360 spins with House of Blue Beans.
  • Lifestyle Images: Enhance the power of visual storytelling with a captivating collection of our lifestyle images best suited to your needs and preferences. Bring your ideas to life and showcase your product visually strikingly to captivate the audience.
Example of a Lifestyle Image

Videos: House of Blue Beans will help you create a realistic and natural-looking environment, characters, and objects in the videos to convey the brand message in a clear, concise, and compelling manner. We offer

  • Product Videos: Leverage our state-of-the-art CGI technology to showcase your product’s features, functionality and benefits in a visually striking and engaging manner.
  • Functionality Videos: Enhance your visual communication game with our cutting-edge CGI technology for creating functionality videos.  Demonstrate the functionality of your product with precision and quality using our 3D animation and seamless transitions feature.
  • Inspirational Videos:  Evoke powerful emotions and ignite a sense of wonder and possibility with our CGI-powered inspirational videos. Take your customers on a visual journey and leave them with a sense of awe and inspiration with 3D inspirational videos.
  • How-to Videos: Elevate your instructional content with engaging and immersive tutorials to captivate your audience and enrich their learning experience. Whether it is a complex process or an intricate technique, our 3D experts will break down each step with precision and clarity, making it easy for your audience to grasp concepts.
  • White Background Videos: Encourage your customers to focus on the intricate aspects of the product with our CGI technology for white background videos. Provide distraction-free videos that captivate your audience.

AR/VR Experience: We will help you offer your customers an immersive shopping experience with our 360-shoppable room. This will let customers virtually visit the room and shop as if they are in a physical store. We also offer a visualizer app to help customers visualize the room in different situations.

Architectural Rendering: Bring your vision to life with House of Blue Beans’ ability to offer unparalleled realism and attention to detail. We will help you create stunning visuals to showcase your architectural projects, whether a residential building or a commercial project. Our rendering will capture the essence of your design and highlight various architectural aspects with utmost precision.

3D Product Rendering Software Features

Social Media Visual Content: Leave a long-lasting impression on your customers with our cutting-edge 3D visual content. We specialize in creating 3D visuals tailored to your brand and social media platforms. We go beyond creating visually striking images into offering highly shareable videos and building the brand’s online presence.

Why choose House of Blue Beans?

House of Blue Beans has been committed to delivering quality 3D product rendering service in a pocket-friendly range for over a decade. With our professional 3D product rendering service, you can rest assured that your product marketing will be elevated- whether you plan to launch a new product, showcase a prototype or simply enhance your marketing material. House of Blue Beans offers the following:

  • Premium Quality: Industry leaders and Fortune 50 companies like Lowe’s and Target Retail trust us for our top-notch 3D product rendering service. We create 3D product renders in a digitally controlled environment, thereby ensuring consistency throughout the visual content.
  • Budget-friendly Service: House of Blue Beans offers premium quality 3D rendering service at ¼th of the cost of the traditional methodology. We use the latest CGI technology, which means you don’t have to worry about bearing the costs of shipping products, creating expensive sets, props, product damages, and other costs associated with traditional shooting. Moreover, it reduces costs since we reuse the same 3D model to create different visual contents like white background images, 360 spins, videos, and AR and VR experiences.
  • Quicker Turnaround Time: House of Blue Beans delivers visual content within 2 weeks, unlike the traditional methodology, which can take up to 3 months. We use proprietary visual content management software, simplifying collaborative content development and asset management, thus saving up to 80% of the time. 

Top 10 3D Product Rendering Software

Let us look at some of the leading 3D product rendering software.

1. Unity

3D Product Rendering Software Features

Unity is a popular 3D product rendering software that has been helping businesses across industries since 2005. It has an intuitive interface that speeds up prototyping and experimentation. It comes with an extensive library of assets and plugins. This makes it easy for the users to import models from other programs or choose any from pre-made objects, textures, and lighting setups. It is user-friendly software that is flexible across platforms and has broad capabilities.

2. Maya

3D Product Rendering Software Features

Maya 3D animation is a modeling, simulation, and rendering software acquired by Autodesk in 2005. It is designed to help business tell their story through a creative toolset. You can use Maya to create the highest quality 3D models, animations, simulations, and visual effects. Maya seamlessly integrates with other Autodesk products like Mudbox, motion builder, and Arnold Render, offering users a smooth workflow from modeling to texturing, rigging, and rendering. The versatility and robustness of Maya have made it a popular choice in the film, animation, and gaming industries.

3. Blender

3D Product Rendering Software Features

Blender, a free and open-source 3D creation software, can be used to create powerful animations, games, and models. It provides users a comprehensive library of add-ons to download and integrate into their workflow. These add-ons can range from texture generators to physics engines. The user-friendly interface and powerful features have made Blender one of the most popular choices in the industry.

4. Direct3D

3D Product Rendering Software Features

A 3D graphics application programming interface (API), Direct3D is developed by Microsoft and used to develop games and other multimedia applications on Windows-based operating systems. Direct3D has a large number of advanced rendering techniques which help businesses create stunning visual effects. This support ranges from dynamic lighting, shadows, reflections, and more. Its high compatibility with modern software makes it one of the best 3D product rendering software.

5. D5 Render

D5 Render

D5 Render is a relatively new 3D product rendering software that offers photorealistic renders and real-time visualizations. This means you can see your designs come to life in seconds. It has an intuitive interface, and it is easy to use. It has a vast library of assets, including different textures and models, all suitable for different professionals. Since it supports CPU- and GPU-based rendering engines, rendering occurs faster, even in modern hardware configurations.

6. Cinema 4D

Cinema 4D

Cinema 4D is a powerful 3D modeling, animation, and rendering software with an intuitive interface and a wide variety of tools, making it easy to produce appealing visual effects. It is seamlessly compatible with other industry-standard software such as Adobe After Effects, Photoshop, and Illustrator. This means users can seamlessly integrate their work with relatively larger projects without worrying about any compatibility issues or file formats.

7. 3Ds Max Design

3Ds Maz Design

3Ds Max Design is a 3D modeling, animation, and rendering software. It is widely used in the entertainment, architecture, and design industry, working to its ability to create complex scenes with intricate details. Adding realism to design is easy with 3D Max Design since it has a comprehensive library of materials, textures, and lighting.

8. Autodesk Arnold

Autodesk Arnold

A high-end rendering software, Autodesk Arnold has been used significantly to create visual effects in film and animation. Its intuitive interface simplifies the rendering process, and the advanced algorithm makes it easy for users to achieve photorealistic results. It seamlessly integrates with 3DS Max and Maya, making it your go-to-rendering software. It is a must-try software for those who are looking to produce renders with accuracy and realism.

9. Lumion


A powerful 3D rendering software, Lumion has gained massive popularity to its ease of use and real-time rendering capabilities. It has a comprehensive library of high-quality materials, objects, and environments that users can easily add to their projects. Another noteworthy quality of Lumion is its ability to render in real-time. This way, users can instantly see what changes have been made in the scene, thereby speeding up the workflow.

10. Solidworks Visualize Boost

Solid work visualize Boost

A 3D product rendering software, Solidworks Visualize Boost is considered an excellent tool for engineers and designers who are looking for a quick and easy way to create hyper-realistic renderings of their products. To make rendering a smooth process, Solidworks Visualize Boost offers a wide range of features like real-time ray tracing, advanced lighting tools, and support for VR headsets. 


3D Product Rendering can bring your ideas to life and leave a lasting impression on the customers. Take your marketing to the next level and make an impact with House of Blue Beans’ captivating 3D product renderings. Visualize your products like never before with our 3D product rendering service.

We look forward to helping you show your best angle to the customers!