Make Your Product Stand Out With 3D Product Photography

3D Product Photography

Immersive and interactive 3D product images will highlight your product’s unique selling point. Captivate your customers and boost your sales by providing customers with an unforgettable shopping experience using 3D product photography.

In this blog, we will discuss the basics of 3D product photography, going through the history and types. We will also help you determine why hiring a 3D product photography service provider is a wise decision.

What Is 3D Product Photography?

3D product photography is a technique in which product images are created in a three-dimensional space, allowing customers to view the product from different angles and perspectives. 

In layman’s terms, you can think of 3D product photography as the process of creating computer-generated images of normal products.

3D product photography is particularly useful for products with finer details, like electronics, furniture, or jewelry, since they help customers view the details of the product up close. 

Mainly there are two ways of doing 3D product photography:

  1. Traditional photography
  2. CGI (computer-generated imagery)

History Of 3D Product Photography

Despite its significant impact on how the products are being marketed and sold online, you would be surprised to know that the history of 3D product photography is relatively short. 

Photosynyth by Microsoft is one of the earliest examples of 3D product photography. This software introduced the ability to create 3D models by stitching multiple images of a scene or an object together.

The first commercial 3D product photography system was introduced by Ortery Technologies. It was called the Photosimile 5000. It used a turntable and a series of cameras to capture images from multiple angles and create 3D models.

With the evolution in technology, 3D product photography has become immensely popular, especially in the e-commerce industry, since it gives users the freedom to interact with the product in a way they would be interacting while being physically present. 

How Does 3D Product Photography Work?

3D product photography involves taking multiple images of the product from different angles. These images are then merged into a 3D model using specialized software. This creates 3D models that can be viewed from any angle, providing customers with a comprehensive view of the finer product details.

While the process of 3D product photography largely depends upon the technique being used, some of the common steps involved in it are:

  • Capturing Image: This involves taking multiple pictures of the product from different angles as it rotates on the turntable. This process ensures that all the product’s side is captured so that no finer detail is missed.
  • Processing Image: The image is processed using specialized software, which involves creating a 3D model/mesh of the product by aligning the image and stitching them together.
  • Model Optimization: This process involves optimizing the 3D model by adjusting the color, texture, and lighting to enhance the product’s appearance and give it a more realistic look.
  • Embedding the 3D Model: This 3D model is then embedded into an e-commerce website or online marketplace so that customers can interact with the product by rotating and zooming in on the product.

Types Of Equipment Used In 3D Product Photography

Similar to the processes involved in 3D product photography, the equipment used in 3D product photography largely depends on the technique being used. 

Some of the equipment used in traditional 3D photography are: Camera, Lens, Tripod, Turntable, Lighting, Software, Backdrop, and Reflectors.

On the other hand, for creating 3D product visuals via CGI, you just need specialized software and hardware. 

Types Of 3D Product Photography

Several types of 3D product photography can be used to showcase products in a 3-dimensional space. Mentioned below are some of the common types:

  • 360-degree product photography: It involves capturing multiple images from every angle and then merging them together to create a 360-degree view. These photographs allow the customers to rotate and inspect the photographs from all angles.
  • 3D interactive product viewer: This involves placing a 3D model of the product on the product page. Customers can interact with the product by rotating and zooming. 
  • Augmented Reality Photography: This involves placing a 3D model of the object in a real-world environment, such as a room, office, home, or office. Customers can use smartphones or tablets to check how the product looks in their space.
  • Focus Stacking: This technique involves taking multiple photographs of the images with varying focal points and then blending them together to create a single image with a deep depth of field.
  • Object Movies: In this technique, a series of still images from the product are taken from different angles and then animated to give a movie-like experience. Customers can pause, rewind, and fast-forward the animation to check the product from different angles.
  • Stereoscopic Photography: This technique mimics how our eyes see the world by capturing two product images from slightly different angles.
  • Light field Photography: When the intensity of light and direction is captured within a scene, it is called light field photography. This data can be used to create 3D models of the product with which the customers can interact in a virtual environment.

How Is 3D Changing Product Photography?

Product photography has come a long way ever since it has been used in marketing and online selling. Let us take a look at how 3D is changing product photography.

  • Better Product Visualization: Alongside providing an accurate product representation, 3D product photography provides an engaging and informative way for customers to visualize the product. By viewing the product from every angle, customers can understand the product better and make an informed purchasing decision. 
  • Minimized Returns: Returns result from misunderstanding or dissatisfaction on the customer’s part. 3D product photography offers a comprehensive view of the product, allowing customers to view the product from different angles. 
    Moreover, allowing customers to focus on the details, 3D product photography gives the customer the freedom to inspect and understand all the features and characteristics of the product. Since they now understand the size and scale of the product, it reduces the likelihood of the product getting returned.
  • Enhanced Customer Experience: By offering an interactive experience, and giving customers the freedom to view, zoom in or even rotate the product to get a comprehensive view, 3D product photography enhances customer experience. 
    Furthermore, by highlighting the product’s unique features and design, 3D product photography can also increase perceived value and desirability.
  • Increased Customer Engagement: The interactive and immersive experience offered by 3D product photography increases engagement and the time spent on the website. 

Moreover, since 3D product photography allows customers to customize the product according to their preferences, customers are more invested in the product and the brand.

How Does 3D Product Photography via CGI Help Marketers?

3D product photography via CGI is a cost-effective way to boost your brand’s positioning and conversion rate. Listed below are some of the ways 3D product photography via CGI can benefit marketers. 

  • Boost Conversion Rate: 3D product photography allows customers to view the product from different angles, zoom in on various features, and even rotate it to get a comprehensive picture. 
    By providing a more detailed and accurate picture of a product, 3D product photography allows customers to make a more informed purchase decision. Customers with a better understanding of the product’s features and functionalities are more likely to convert.
  • Gain Competitive Advantage: With 3D product photography, customers get an immersive and interactive experience, which can make a business stand out in the crowd. 
    Furthermore, aside from increasing customer engagement and reducing product returns, 3D product photography can help a brand differentiate itself from its competitors. The immersive experience offered by 3D product photography can make a brand memorable, creating its unique identity.
  • Saves Money: Standard product photography has numerous costs associated with it, such as renting studio space, paying photographers, service providers offering set and decoration, and fabricating various prototypes that are then required to be shipped. 
    This is not the case with 3D product photography via CGI. Since most of the work is done remotely and only a few images are required to begin the process, the need to build and use single-use prototypes is eliminated. Furthermore, with digital background, there is no need to spend money on decoration or set. Furthermore, businesses can save time and money by reducing the costs of processing returns and shipping replacements.
  • Build Customer Loyalty: The immersive and interactive experience offered by 3D product photography increases customer engagement by improving customer experience and helps build brand loyalty. 
    The detailed and accurate view of the product ensures customers are more satisfied with the product and will continue to do business with your brand. 
    Furthermore, it helps a brand create a unique identity that customers can identify with. The differentiated identity helps build and strengthen brand loyalty.
  • Strengthen Brand Positioning: By offering an engaging, personalized, and consistent customer experience through 3D product photography, it can help build and strengthen brand loyalty. 
    Furthermore, offering a detailed and accurate view of the product increases the likelihood of customers being satisfied with the purchase and the chances of customers doing business with the brand.

Why Should You Go For A 3D Product Photography Service Provider?

Implementing an in-house 3D product photography system involves hiring a professional photographer and investing in setup, lighting, reflectors, and other equipment. 

This can be daunting, so we advise hiring a 3D product photography service provider instead. Let us consider why you should hire a 3D product photography service provider.

  • Consistent and High-Quality Results: Ensuring that every image is consistent with the brand line and high-quality can be challenging for the in-house 3D product photography system. 
    But a professional 3D product photographer has the tools, techniques, experience, and expertise to create high-quality images that accurately represent your product and brand, showcasing its unique features and abilities.
  • Faster Turnaround Times: 3D product photography is a complex process that can consume a lot of time when done on your own. This is where a service provider can help, as they will deliver high-quality images quicker, and you can invest the time in getting more images done.
  • Customization Options: 3D product photography service providers offer customization options. This can ensure that your product image meets your specific needs and requirements. 
    3D product photography service providers can help you enhance your customer experience by optimizing the image for different platforms or by incorporating interactive and immersive features.
  • Access to Specialized Equipment and Technologies: 3D product photography requires buying and maintaining specialized equipment and technologies, which can be expensive. 

Hiring a service provider, on the other hand, will ensure that you get high-quality images without investing in equipment and tools. Furthermore, hiring a service provider instead of investing in tools and technologies can be cost-effective when you only need a few images.

Things To Consider When Looking For A 3D Product Photography Service Provider

Finding the right 3D product photography service provider can be difficult, considering the increasing number of players in the market. 

We will help you with a list of essential traits you should look for in your search to find the right 3D product photography service provider.

  • Experience and Expertise: Always go for clients with substantial and proven experience in 3D product photography. Ask them about their client base, reviews, and testimonials.  You should look for someone with a track record of high-quality and effective 3D product images. Make it a point to ask for their portfolio, or you can check their social media handle if they have one. 
  • Tools and Technology: 3D product photography requires experience and expertise in the latest tools and technologies. It is important that the 3D product photography service provider you choose has access to the latest equipment and software required for creating 3D product photographs.
  • Pricing and Turnaround Time: Cost and turnaround time matters a lot, especially for new business owners looking for a cost-effective way to showcase their products quickly. In that case, you must look for a 3D product photography service provider that offers competitive pricing and delivers visual content in a quick turnaround time without compromising on quality.
  • Security and Confidentiality: 3D product photography may require sharing sensitive information like product design, proprietary information, and specifications. Your 3D product photography service provider should be able to ensure security and confidentiality. Ensure the service provider you choose has robust data protection in place to keep your images and other sensitive information safe.
  • Customization Option: Customization is an important aspect when looking for a 3D product photographer since every business has unique needs, and a provider should be able to offer tailored solutions for the same. With a service provider offering customization options by your side, you can rest assured that your branding will be consistent. 
    Furthermore, a 3D product photography service provider offering customization means it can offer flexibility and scalability, signifying any changes or modifications can be made as and when required.
  • Customer Support: Having good customer support will strengthen communication and collaboration with the provider. This will ensure that your needs and expectations are well understood and the final product meets your requirements. 
    Moreover, technical issues might also arise since 3D product photography is a rather complex process. Having customer support will ensure prompt technical assistance, minimize downtime, and ensure the project follows the timeline.

How ‘House Of Blue Beans’ Can Help?

House of Blue Beans is your one-stop solution for 3D product photography requirements. Whether you want to create high-quality and photo-realistic images or immersive and animated videos, we have covered you with our implementation of state-of-the-art technology in a cost-effective way to deliver premium-quality results.

For over a decade, we have taken immense pride in our 3D product photography services for businesses across industries. With House of Blue Beans by your side, you can rest assured that you will only get top-notch 3D product images in a cost-effective range.

Make Your Product Stand Out With 3D Product Photography

At House of Blue Beans, we offer the following:

Images: We will provide you with premium-quality images in an affordable range at a quicker turnaround time. Whether you want 360 spins, interactive 360, white background images, or lifestyle images, we cater to all your requirements.

  • 360 spin and Interactive 360: Provide your customers with a product experience like never before with our broad range of 360 spin and interactive 360 image solutions.  Transform how the audience engages with the product and allow them to explore different angles, dimensions and perspectives of the product. With us, you can rest assured that your product’s authenticity and essence will be maintained through our flawless product photography.
  • White background Images: Make your product shine by focusing it on a distraction-free 3D product image. We will help you bring your imagination to life by using CGI to create product images that will stand out against white canvas.
  • Lifestyle Images: Offer visually striking lifestyle images to your customers with our best-in-class 3D product photography. Engage your audience and evoke emotions using CGI. Whether it s consumer electronics, fashion or home decor, House of Blue Beans has covered you.
Make Your Product Stand Out With 3D Product Photography

Videos: We secure the services of 3D product videography experts to provide you with premium-quality product videos showcasing realistic and natural-looking environments, characters and scenes. House of Blue Beans will ensure that every video captures the audience’s attention by being visually appealing and informative.

  • Product Videos: We specialize in crafting visual narratives highlighting the product’s features, functionalities and benefits. Create captivating videos that leave a long-lasting impression on the audience with our product videos.
  • Functionality Videos: We understand the importance of showcasing the features and functionality of the product to attract and engage customers. With House of Blue Beans, you can rest assured that you will get functionality videos demonstrating the unique value your products bring to the table.
  • Inspirational Videos: Captivating storytelling has a transformative impact, and we believe in unleashing the power of inspiration with our best-in-class inspirational video service. We work towards creating videos that motivate and inspire the audience by bringing your vision to life.
  • How-to Videos: Leverage the service of our 3D product videography professionals to present your customers with clear and concise how-to videos. Whether it is assembling the product or using a software application, House of Blue Beans has the expertise to break it down into easy-to-follow steps to keep your customers engaged.
  • White background Videos: Engage your audience through the power of simplicity with our white background video service. Get clean and professional videos to create impactful videos that will highlight your product and the brand’s message.

3D Modeling: We understand the importance of having a solid foundation to deliver quality output which is why we create premium-quality 3D models which will help bring your vision to life. From furniture, consumer goods, fashion to hardware equipments, our attention to detail will ensure that your ideas are meticulously transformed into life.

Social Media Visual Content: Social media visual content has the power to change the brand’s game in this competitive marketplace. This is why House of Blue Beans assures you that every social media visual content will be a representation of the value your brand will bring into the customer’s life.

Architectural Visualization: Our 3D interior and 3D exterior rendering service will bring your architectural projects to life. We secure the services of our skilled architectural visualization specialists, who use the latest tools and technologies to ensure that the interior and exterior of your property are highlighted with accurate representation and in a detailed manner. 

Whether you want visual content for your commercial or residential project, we offer custom visualization services to meet your requirements and convey your message to the intended audience.

Make Your Product Stand Out With 3D Product Photography

AR/VR Experience: Captivate your audience and leave a long-lasting impression with our immersive AR/VR experiences. Whether showcasing a product, telling a story, or teleporting your customers to an immersive world, 

House of Blue Beans will help you offer engaging and memorable experiences. 360 shoppable rooms allow customers to visit your store virtually and select favorites that suit their requirements. Alternatively, you can offer them a visualizer app to see how different colors and patterns look inside their homes. 

In addition to creating realistic and visually interesting content, our 3D product photography experts offer lifestyle images, videos, and interior and exterior renderings of architectural visual content. You can trust House of Blue Beans to create high-quality 3D product photography for various applications, such as video games, movies, AR/VR experiences, and more. 

Make Your Product Stand Out With 3D Product Photography

Why Choose House Of Blue Beans?

We believe in offering premium quality 3D product photographs where customers can visualize the true depth and detail of the product. You can trust the House of Blue Beans team of talented 3D artists to leave a lasting impression on the customers with visually stunning 3D product photography. We use state-of-the-art technology and 3D product photography expertise to create high-quality 3D-product images to help you stay ahead of your competition.

At House of Blue Beans, we offer:

Quick Turnaround Time: House of Blue Beans will deliver product visuals to you within 2 weeks, unlike the conventional method wherein the visual content is delivered in 3 months. We help our clients save 80% of their time by implementing a proprietary visual management system that simplifies collaborative content development and asset management.

Cost-effective Solution: We produce and deliver visual content at 1/4th the cost of the conventional methodology. With House of Blue Beans,  you don’t have to worry about bearing the costs of shipping products, creating expensive sets, props, product damages, and other costs associated with conventional shooting methodology. Additionally, we reuse the same 3D model to create different visual contents like white background images, 360 spins, videos, and AR and VR experiences, bringing down the overall cost.

High-quality Images: Fortune 50 companies and industry leaders like Lowe’s and Target trust us for best-in-class 3D product photography services. We create 3D product images in a digitally controlled environment, which means there will be consistency throughout the visual content.

If the thought of shipping the product to get a 3D product photograph is stopping you from reaching out to us, then you need not worry. We at House of Blue Beans only need some images and a detailed product description to create hyper-realistic 3D product images for your products. 

Don’t believe what we say? Look at some of the reviews shared by our clients.

Testimonial of Lowe's AD Paula Miller
Testimonial Scott

Take your product marketing to the next level with our cutting-edge technology and skilled team of photographers, which will allow your customers to experience the true depth and detail of the product to boost conversion and engagement. 

Regardless of the type of product you are trying to sell, be it consumer electronics, furniture, and decor, we will help you elevate your eCommerce game and showcase your product in the best light possible.

Bring your products to life and boost sales and engagement with our visually stunning 3D product photography.