Explore The World Of 3D Product Modeling
The foundation of digital marketing revolves around how well you can present your products to your customers. The increasing need for marketers to present their products in engaging, impactful and interactive ways has led to marketers adopting digital visualization using 3D product modeling.
A 3D product model is the digital double of the product, which serves as the foundation for creating hyper-realistic images and videos. Companies across all sectors can leverage these to provide an immersive and engaging user experience. This increases brand awareness, enhances customer satisfaction, and boosts conversion rate.
This blog will discuss the basics of 3D product modeling, its use cases, and how it can help marketers.
What is 3D Product Modeling?
3D product modeling is the process of generating a 3-dimensional model of a product using computer-based 3D modeling software. It involves creating a virtual model of the product by manipulating the edges, vertices, and polygon in a simulated 3D space. The virtual models represent the physical characteristics and product details, like shape, texture, color, and dimension.
An alternative to traditional product pictures, images, and videos created through 3D product modeling helps the buyer better understand the product, see it in more detail, and make an informed purchase decision. It creates a wide range of visual content in industries like healthcare, gaming, consumer electronics, furniture, architecture, construction, automobile, advertising, and eCommerce.
How Does 3D Product Modeling Work?
The foundation of a 3D product model is a mesh, which, in laypeople’s terms, is a collection of points in the space. The mesh is formed by combining the vertices from edges and the group of edges from a polygon.
Depending on your product, 3D product modeling starts with a basic shape, which could be a cube, cone, or sphere. An essential shape helps with the modeling and reduces the efforts of manipulating the vertices. A 3D object can either be generated manually or automatically by deforming the mesh.
Let us dive deep into the steps of creating a 3D product model.
- Once you’re thorough with the scope and objective of the project and have gathered the reference images, you can go ahead and plan the modeling process. The plan includes deciding upon the details, desired output, which software and tools will be used, and how to allocate the resources.
- Further, you can start creating the basic shape of the product, adding required details, and refining it as you proceed by using techniques like polygonal modeling, sculpting, or NURBS modeling.
- Once done, begin adding textures and materials to the product to simulate real-life appearance. The goal is to enhance the visual realism of the model, which can be done by adding colors, patterns, and surface details like reflection and shadows.
- Simulate natural lighting conditions by setting up virtual lighting. Enhance the overall product appeal and highlight the feature by adjusting the intensity, brightness, shadow, direction, and light colors.
- Use rendering software to create high-quality images or animations from the 3D model. The 3D rendering software will impact how the light will interact with the model and how it will produce realistic shadows and reflections.
How 3D Product Modeling Helps Marketers? Why
The rise of 3D product modeling to create different visual content has emerged as a vital tool for marketers, owing to the fact that they are created using CGI. Unlike the traditional approach of creating images and video, which can be cumbersome, cost-extensive, and time-consuming, 3D product modeling offers the following benefits to marketers.
Quick and Easy: 3D product modeling is a quick and easy method to create photorealistic renditions of products. It is a perfect way to prototype the products since the photographs showcase high-quality textures and lighting, making the image or video better than those generated with the traditional method. 3D product modeling strengthens marketers’ ability to present the product realistically to spellbound the audience and impact their decision-making.
Cost-effective: While you might think that since a sophisticated technology like CGI is used to create 3D product models, it might be expensive, but that is not the case. Using CGI is a relatively cost-effective method compared to the traditional method. Consider that your conventional method of photography will involve the following:
- Hiring a photographer
- Scheduling multiple shoots on different days
- Transporting the product to and from the shoot locations
Adding to the spent time and money would be the shoot which will take hours or even days to finish. This is not the case with 3D product models, wherein you only need a few reference images, and the specialized computer software will do the job for you. It does not require any scheduling or transportation. Some companies like House of Blue Beans offer standard templates and customizable templates to place and showcase 3D images or animations in various settings, which is relatively cost-effective for capturing pictures or videos of multiple products.
Enhanced Product Presentation: Marketing is about enhancing customer experience by offering valuable content to visitors on their preferred platforms. The hyper-realistic images or videos generated from 3D product models can dramatically transform the perception of customers about how the product will look in real life. This can help strengthen brand identity and boost conversion rate.
Control: Unlike the traditional photography method, where you have to be dependent on external and environmental factors to make sure that the outcome is as desired, CGI gives you the freedom to adjust the lighting, density, direction, and other aspects. This helps ensure that only the product’s features shine, which you want.
Brand Positioning: Using 3D product models to create a wide range of images like white background images, lifestyle images, 360 spin, and more, brands can position themselves as engaging and interesting businesses on eCommerce platforms.
An increasing number of customers now turn to brands offering showroom-like virtual experiences. Interestingly, this is one of the main applications of 3D product modeling. With 3D product modeling as the foundation, eCommerce retailers can offer AR/VR experiences. It allows customers to engage with the product as if they are in the physical store. Using these applications, customers can determine whether or not the product will suit their lifestyle. The more engagement, the higher would be the possibility of conversion.
Unlimited Customization: 72% of shoppers seek brands that treat them as individuals and customize their shopping experience. 3D models are reusable and flexible assets that can be used to create different forms of content whenever needed. Visual content created from 3D product models offers unlimited customization, which means marketers can present different variations of the designs to the customers with ease.
Furthermore, service providers like House of Blue Beans offer lifestyle templates with which you can showcase 3D images or videos. This means you can display the exact 3D product visualization in different realistic scenarios without conducting a photo shoot for design variation on different occasions.
With 3D models, marketers can utilize product bundling to showcase multiple products that go well together to the customers, unlike traditional photography, wherein you will have to photoshoot every product, which will require significant time and money. Thus 3D product models can help marketers save time and money.
Emotional Marketing: HubSpot’s report suggests that customers who are emotionally invested in a product are more likely to purchase the product. This means emotional marketing is crucial in making or breaking a deal. Marketers can use 3D models to generate visual content that will display their products in different lifestyle contexts. This helps the customers relate to the product and imagine how they will use it daily.
By building an emotional connection, marketers can boost engagement and the possibility of conversion rate. By creating the product in a 3D environment, marketers and manufacturers can leverage emotional marketing before the product’s launch. Moreover, with CGI, it is possible to show the product in almost any scenario, which will impress and attract viewers. Thus, 3D product modeling can help marketers emotionally engage customers.
Social Media Advantage: There is no doubt that social media holds immense power in steering a business’s growth. Implementing visual content generated from 3D product modeling in the marketing strategy can effectively garner customers’ attention. With 3D product models as the foundation, brands can create hyper-realistic images and videos for social media promotion allowing the customers to interact and engage with the products. This can be helpful for marketers and manufacturers as they can ask for feedback on the product while they are still in the design phase and implement the changes.
Furthermore, building carousels for Instagram, Facebook, or any other social media platform through traditional photography methodology can be a time-consuming task, but if you use 3D product models, you can create unlimited 3D images in various settings using just one 3D product model.
Which Industries Benefit The Most From 3D Product Modeling?
Different industries utilize 3D product modeling to create a wide range of visual content, like images and videos. While it has yet to become familiar, you might not even realize that you are using a product that has a 3D model as its foundation. Let us look at some of the use cases of visual content created through 3D product modeling.
Consumer Electronics: Consumer electronics companies can leverage 3D product models to generate images and videos to help them during design and development. By creating virtual prototypes from 3D product models, designers can experiment with different aspects like size, aesthetics, and components. 3D product models can also be used to create high-quality marketing materials for websites, social media platforms, and more.
Furniture: 3D product models serve as a valuable asset for the furniture industry. Furniture designers and manufacturers can use 3D product models to visualize and polish their designs before they go into production. 3D models can also be used to create virtual showrooms and catalogs, allowing customers to explore and interact with the virtual furniture collection.
E-commerce and Retail: You can generate 3D models for a wide range of products, including watches, jewelry, clothing, electronics, building materials, hardware, tools, and more. 3D product models have point-to-point measurements, texture, and rendering, which gives the visual content a realistic appearance. Additional improvements, such as fine-tuning colors, shadows, reflections, and more, can significantly enhance the overall shopping experience for customers.
Since customers can independently examine the visual content made from 3D models, they know what to expect, which will help minimize return rates and associated costs.
Amongst some of the many reasons retailers convert to e-retailers is that the visual content generated from hyper-realistic 3D product models are speeding up the go-to-market time and saving time and money.
Advertising and Marketing: Advertisers use 3D product models during the pre-visualization stage of the advertising campaign. It can help them refine their creative concepts and optimize the campaign by aligning it with the brand message before proceeding with production.
Furthermore, visual content created from 3D product models adds an element of realism to the product to attract and engage customers and pique their interest in the advertised product.
Moreover, images and videos created from 3D product models can be used across different marketing platforms, which means they can be integrated into websites, digital advertisements, social media posts, mobile applications, and more. Advertisers and marketers can also use 3D product models as a foundation to create interactive tours, augmented reality experiences, and more to enrich the customer experience by offering them an immersive way of engaging with the product.
Manufacturing: The images and videos created from 3D product models help manufacturers gain an estimate of the real-life dimensions and the quality of the product before manufacturing it. It can help them identify the flaws in the design and make corrections as and when required. This thereby saves ample time and effort in the long run. The visual content created using a 3D product model as a framework is of premium quality and highly efficient compared to the manually prepared blueprints.
Architecture: 3D product modeling has transformed how architects design and communicate their ideas to their target audience. Using 3D product modeling, they create realistic representations of the structures and spaces. Visual content created through 3D product modeling helps architects make informed decisions about aesthetics and functionality by enabling a comprehensive understanding of the buildings and spaces.
Architects and designers use 3D product modeling to create virtual walkthroughs and flyovers of architectural designs. This allows their customers to explore the design in an interactive environment. Images and video created through 3D product modeling enable designers to convey their ideas better, streamline the design process, and create visually stunning architectural solutions.
Gaming: 3D product modeling is most commonly used in the gaming industry. From being the foundation of designing virtual environments to intricate details like texture, and lightning, 3D product modeling can help create a visually stunning and realistic environment that enriches the player’s gaming experience. Moreover, becoming extremely exciting, virtual reality gaming relies heavily on 3D product modeling to create the three-dimensional world that game aficionados immerse themselves in.
Healthcare: The medical and healthcare industry is one of the early and fastest adopters of 3D product modeling. 3D product modeling is used as the foundation for designing the prototypes of various surgical instruments, body organs, teeth aligners, implants, and even the skeleton. Visual content generated through 3D product modeling has helped students better understand the body’s size and inner parts in complete detail. The texturing allows them to know about the various layers in different organs.
Moreover, by generating patient-specific 3D models based on imaging data; surgeons can visualize anatomical structures, prepare complex procedures, and simulate surgical interventions. This can enable preoperative preparation, increase the possibility of accuracy in the surgery, and improve the outcome.
Automobile: Engineers and designers use 3D product models to create accurate and detailed virtual representations of the vehicle’s interior, exterior, and components. Automobile companies use 3D product models to create images and videos that can be used as virtual showrooms and offer test drive experiences. This provides a convenient way for the customers to explore the vehicle virtually and experience its performance and features without being physically present.
Moreover, visual content created with 3D product models as the foundation are used by senior management in the automotive industry to train and educate technicians and engineers about vehicle parts, systems, and functionality.
Now that we have covered the basics of 3D product modeling, its application, and its importance to marketers, let us tell you about your one-stop solution for 3D product modeling, i.e., House of Blue Beans.
House of Blue Beans: Your Go-to 3D Product Modeling Service Provider
House of Blue Beans will serve as your done-for-you solution provider for 3D product modeling requirements. We will help you create accurate 3D product models that will highlight every minute detail of your product’s visual content.
We have been assisting top industry brands like Lowe’s, Henkel, Target Retail, Honeywell, and more by strengthening their imagery and videography with a robust 3D product modeling foundation for over a decade.
Trusted by Pioneers,
House of Blue Beans: A Done-For-You Solution Provider
House of Blue Beans knows that 3D product models are the foundation for creating realistic images or videos to show the product. 3D product models serve as a base for visualizing and refining product design before physical production. We understand the role it plays in helping businesses by creating compelling and informative visual content, and will assist you with the following:
3D Models: With us, you can rest assured that the foundation of your images and video will be 100% accurate in terms of size, shape, and other aspects. Our 3D product models are reusable, which means no matter the number of variations in the product, you don’t have to start from scratch. You can reuse the same 3D asset to create your visual content, saving you time and money.
Our process for creating product visuals using 3D models involves the following steps:
- We begin by creating 3D assets of the product. Depending on whether you want images, videos, or AR/VR content, we create 2 3D assets- low fidelity and high fidelity.
- High-fidelity Asset: These are 3D models with high polygon count and high-resolution texture. They are used for generating high-quality visual content like images and videos.
- Low fidelity Asset: These are lighter 3D meshes with optimized textures used for offering AR/VR experience.
- Once the 3D model is ready, we use it to create different forms of visual content. From white background images, product images, and lifestyle images to different types of videos and AR/VR experiences, with our 3D product model as your foundation, you can create any visual content that you want to market your product and services with.
The image below depicts how a 3D model of a faucet with a cabinet looks like and how it looks once texture, lightning, material, and other effects are added.
The image below simplifies the journey of creating visual content from a 3D model:
The best part about our 3D product models is that you don’t have to transport the physical product to us to create a 3D model. Just a brief description of your requirements with a few reference images will be enough for us to make sure that the 3D product model we create is accurate.
We take pride in having created over 20000 3D models for customers across the globe. Images and videos created from our 3D product models can be used on various marketing channels, be an eCommerce site, brand website, or any social media platform. Save valuable time by accelerating visual content development with our efficient, accurate, and high-quality 3D models.
Images: Captivate your target audience by bringing your product to life with our photo-realistic and attention-grabbing images. Whether you are looking for a white background image, lifestyle images, or 360 spins, we have you covered.
- White background Image: Showcase your products with clarity and precision with our white background imaging service, perfect for e-commerce platforms and catalogs.
- Lifestyle Image: Take your marketing campaigns to the next level with our lifestyle image service, which offers professionally styled and curated imagery that shows your products in real-life settings, allowing your customers to envision themselves incorporating your brand into their lives.
- 360 Spin: Showcase your products’ fine details, textures, and craftsmanship with our 360 spins, elevating your customer’s online shopping experience and driving conversions by delivering seamless and smooth rotations.
Videos: Take your brand storytelling to the next level by transforming your ideas into mesmerizing visual narratives. We will assist you in creating a wide range of videos, be it how-to videos, functionality videos, inspiration videos, product videos, or white background videos. Check out this video we created for a client showcasing how their watches also encourage people to live a healthy lifestyle with built-in health parameters trackers.
- White-background Videos: Offer high-quality videos that allow customers to fully appreciate the benefits and features of your products without any distractions with our white background videos.
- Functionality Videos: Illuminate the functionality and versatility of your products by capturing footage that illustrates the ease of using them, the ease of completing tasks, and the way they enhance everyday experiences with our functionality videos.
- How-to-Videos: Improve customer satisfaction with our how-to video service, which offers clear and concise video instructions that break complex tasks or processes down, ensuring your audience can easily follow along. Look at this video of assembling a fence we created to simplify the process.
- Product Videos: Increase brand awareness and sales with our dynamic product video service, which showcases your products in action, highlights their unique features, and captivates your audience.
- Inspirational Videos: Transform your brand’s narrative into an inspiring visual journey with our specialized inspirational video to engage your audience with thought-provoking videos and help foster a meaningful connection. Here’s one such inspirational video we created.
Social Media Content: Ignite your social media campaign with high-quality and on-brand visuals that effectively communicate the message, boost brand awareness and start meaningful interaction with the target audience.
Architecture Renderings: Turn your architectural designs into stunning, photo-realistic images and animations with our professional architectural rendering service that will leave a lasting impression. Look at this 3D interior rendering video we created for our client using CGI.
AR/VR Experience: Unlock a new way of storytelling and engagement with our AR/VR experience service that offers tailor-made virtual experiences, enhancing brand experiences, training simulations, and educational content by transforming users into captivating virtual worlds. We created a 360 shoppable room for a client to empower their customer to visualize products in an interactive and immersive way. Check it out here.
Why Choose House of Blue Beans For Your 3D Product Modeling Requirements?
We understand the importance of having high-quality 3D product models to create renders, animation, and visual product tours that compellingly showcase the product’s features and functionality. This is why our 3D experts utilize CGI to create 3D product models that revolutionize the product development process, enhance digital visualization, and strengthen the the brand’s marketing capabilities.
With House of Blue Beans, you get solutions that are
High-Quality: We assure you that every visual content created with a 3D product model as a base will be meticulously crafted to ensure a high-quality and accurate representation of the product.
Since we use CGI, all our processes are conducted in a digitally controlled environment, ensuring that the output remains consistent with the brand guidelines and sends the right message to the target audience.
Cost-effective: We will assist you in creating premium-quality 3D images and videos at 1/4th of the price of the traditional methodology. Moreover, we only need a reference image, so you don’t need to send us the physical product. This cost gets further reduced because there is no expense related to shipping or transportation, setting up a photo shoot, or renting a location.
Detail-Oriented: We believe that great 3D visuals are crafted with a keen focus on every tiny detail. Our team of 3D experts creates images and videos with fine details and textures to bring your vision to life and impress your target audience.
Custmer-Centric: Every process involved in generating images and videos with 3D product modeling as a foundation is carried out, keeping customers at its core. Our aim behind creating 3D visual content is to be compelling and deliver accurate information to help customers make decisions.
Faster Turnaround Time: Unlike traditional methodology, which can take 3-4 months to deliver visual content, House of Blue Beans assures you that the desired visual output will be delivered in 2 to 3 weeks. We have implemented a proprietary management system to speed up collaboration and asset management.
You don’t have to believe what we say. You can check out our reviews, which speak for themselves.
Visual content created with 3D product models as a foundation has transformed how products are designed and presented. Its advantages lie in strengthening marketing efforts, streamlining the design process, and facilitating effective collaboration. Businesses can save significant time and money by leveraging 3D product models’ versatility and applications.
So what are you waiting for?
Strengthen your foundation and move from flat, uninspired product images to 3D images with House of Blue Beans. Transform your ideas into compelling digital realities with dynamic and interactive visualization.
Reach out to House of Blue Beans CGI 3D visualization experts today!